When most celebrities launch a jewellery brand, the instinct is predictable with gowns, glitter, and head-to-toe opulence. Tamannaah Bhatia went the opposite way.
At the opening ceremony of her fine jewellery
store, she skipped theatrical glamour and leaned into something far more interesting: effortless cool. The choice felt deliberate. After all, when you’re introducing diamonds, your outfit doesn’t need to compete; it needs to frame them.
So she kept it relaxed, youthful, and quietly confident. And that contrast made the jewels shine harder.
Tamannaah Bhatia wore the Aria off-the-shoulder corset from House of CB, crafted in stretch cotton with delicate frill detailing. The neckline sat wide across her shoulders, creating a romantic silhouette that felt equal parts vintage and fresh. The fitted bodice added structure without stiffness, gently sculpting the waist while maintaining ease. A soft bow detail at the front brought femininity to the piece. The crisp white hue worked like a blank canvas, allowing her jewellery to become the focal point naturally.
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Instead of traditional event wear, Tamannaah paired the top with Zara’s low-waist jeans – an unexpected styling move that instantly modernised the ensemble. The relaxed, slightly slouchy fit introduced an off-duty energy that felt authentic rather than curated. The shifted seams and vintage wash gave the denim a lived-in texture, adding character against the pristine white corset.
It was a clever high-low mix: affordable denim meeting fine jewellery and designer tailoring.
The combination felt contemporary, relatable, and refreshingly unforced.
Naturally, the accessories carried the narrative forward. She layered pieces from her brand – Tamannaah Fine Jewellery, letting the craftsmanship speak without overwhelming the outfit. The sparkle caught the light against the simplicity of cotton and denim, proving that luxury doesn’t need excess – just intention.
Her glam followed the same philosophy: soft waves, glowing skin, and barely-there makeup that amplified her natural radiance. Nothing distracted. Everything harmonised. By choosing casual silhouettes over couture drama, Tamannaah had reframed what launch dressing could look like. The outfit didn’t scream celebration; it suggested confidence.
