NASDAQ-listed Cognizant has taken down its logo from major social media platforms, including LinkedIn, X (formerly Twitter), Facebook, and YouTube, after a legal setback in a trademark dispute. According
to a Moneycontrol report, the Bombay High Court recently reinstated an injunction barring the IT services giant from using the disputed trademark, which had been challenged by Bengaluru-based Atyati Technologies.
At present, Cognizant is displaying only its name—without a logo—across its social media handles. The move follows an August 26, 2025, order by a Division Bench comprising Chief Justice Alok Aradhe and Justice Sandeep V. Marne, which overturned a June 2024 ruling that had temporarily lifted the injunction.
“We are complying with the Order of the Division Bench of the Bombay High Court. We are doing so while we consider our options for redress. Cognizant will pursue available legal remedies to defend its right,” a company spokesperson told Moneycontrol.
The court has also directed the single judge to expedite the hearing of Atyati’s interim injunction plea. It observed that allegations of suppression of information against Atyati were “debatable” and did not justify lifting the restraint, thereby restoring the March 19, 2024, order that prohibited Cognizant from infringing Atyati’s copyright in its “ATYATI Device Mark” until the interim matter is resolved.
Nearly three-fourths of Cognizant’s 340,000-plus workforce is based in India, making this the first time a Fortune 250 firm has come under scrutiny over alleged trademark logo infringement.
Founded in 2007, Atyati Technologies is headquartered in Bengaluru and employs more than 1,400 people across 100 offices. It works with 21 banking and financial institutions, enabling transactions worth about Rs 3,000 crore every month, according to its LinkedIn profile. Crunchbase data shows the company has raised $2.5 million in seed funding.
What the Court Battle is About
Earlier, it was reported (May 10, 2024) that Cognizant staff were left puzzled when their social media profiles suddenly displayed “Innovate” in place of the company’s logo. Employee groups were abuzz with questions such as “What is Innovate?”, “Have you heard of this company?”, and “When did I work there?” This followed the March 2024 order that had barred Cognizant from using its previous branding in India.
At the time, Cognizant had said: “We do not comment on sub-judice matters. Cognizant respects third-party intellectual properties, while remaining committed to protecting its own business interests and IPs.”
A spokesperson added that the temporary “Innovate” header was part of its Bluebolt innovation campaign, launched on World Innovation Day, celebrating the role of innovation in Cognizant’s culture with a goal of developing 200,000 ideas by the end of 2024.
Atyati has alleged that Cognizant’s logo infringed its own orange-coloured hexagonal honeycomb design, warning that such similarities could harm its reputation and business interests.
Cognizant, which has more than 200,000 current employees and 500,000 former employees worldwide, is now weighing further legal remedies in the matter.
