Valentine’s Day is traditionally a time for confessions and grand romantic gestures. This year, Mumbai added a new twist: a bright red vehicle, dubbed the ‘love ambulance’, was spotted on city streets.
Videos and photos of a red vehicle with the words ‘love ambulance’ written over it have grabbed attention on social media. Looking exactly like a normal truck, apart from the bright red hue and heart. The clip has been seen parked at multiple locations across the city, drawing attention and curiosity from passersby.
Mumbai’s ‘Love Ambulance’
A video shared on Instagram shows the vehicle parked by the roadside, with playful messages on its side suggesting the ambulance is “just a heartbeat away.”
Not just that, a tagline on the side of the vehicle reads, “Don’t worry, it’s just a love emergency.”
The post sparked hilarious comments, with one of the users writing, “Single logo ke liya ye nahi hai.” Another said, “Kya iss ambulance me tute aashiq ko jaya jayega ???”
“Scan QR for the thrill,” a social media user joked.
What’s The Purpose Of The Love Ambulance?
The vehicle is actually part of a campaign by jewellery brand Salty’s. The ‘ambulance’ takes an on-ground approach that celebrates different forms of relationships, including friendship, romance and heartbreak. A branded vehicle will go to popular spots in Mumbai and Delhi to host interactive activities and distribute Valentine’s Day-themed packages.
Salty Co-Founder Kanishka Garg explained in a statement, “Valentine’s Day is often seen through a single lens, but relationships today are far more expressive, layered, and real. With the Love Ambulance, the idea is to create something unexpected and fun while remaining emotionally relatable. It celebrates not just romance, but also heartbreak, friendship, and all the moments in between, reflecting how love is actually experienced today.”
Co-founder Sonaal Goel added, “The strongest brand connections are built when people experience something meaningful. The Love Ambulance moves beyond digital conversations and into the streets, allowing real, human interactions that feel personal, playful, and memorable. It is about showing up for the audience in a way that feels authentic rather than promotional.”
The activities held by the ambulance include Love Diagnosis, a Confession Wall, and themed gift boxes such as Love Cassette, Love Ambulance Box and Heartbeat Box. These elements are designed to make Valentine’s Day even more special for the participants. The event will continue throughout Valentine’s Day.
