Tata Curvv Series X: Tata Motors launched the Curvv Series X in India with ex-showroom prices starting at ₹9.99 lakh.
The new Curvv Series X follows the customer-first approach introduced with the Curvv.ev
Series X earlier this year. The lineup is aimed at buyers looking for a premium SUV coupé experience with a more accessible starting price.
The Series X is available across different personas, including Pure X and Creative X, with each variant offering a different mix of features and comfort.
The Pure X variant is priced at ₹10.99 lakh and comes with Curvv’s signature SUV coupé design along with a 10.25-inch Ultra View infotainment system by HARMAN, wireless Android Auto and Apple CarPlay, cruise control, Smart Key with Passive Entry Passive Start, six speakers, fully automatic temperature control, LED headlamps and tail lamps, and Tata’s Safety Dome.
For customers looking for additional comfort and styling, the Pure X+ variant adds enhanced interior plushness and R17 diamond-cut alloy wheels for an additional ₹80,000. The DARK edition is also available from the Pure persona at ₹11.99 lakh.
At the higher end, the Creative X is priced at ₹12.91 lakh. It gets an AeroView panoramic sunroof, 360-degree Surround View with Blind View Monitor, R18 diamond-cut alloy wheels and a twin-screen setup comprising a 10.25-inch Ultra View infotainment system by HARMAN and a 10.25-inch digital cockpit with navigation display.
The Creative X also gets a richer leatherette cabin and reclining rear seats, adding to the comfort-focused positioning of the variant.
Tata Motors said the Curvv Series X has been designed around features and attributes that customers value most, combining its distinctive SUV coupé design with premium features, comfort and performance.
The company has positioned the Series X as an extension of the Curvv’s distinctive character, while offering different variants to cater to customers seeking varying levels of features, comfort and styling.
