In a world of diamonds, kundan, and gold bridal sets, a traditional bridal necklace made up of a simple spice is stealing the spotlight on social media. Laungeen, a traditional necklace made using ‘laung’
(cloves), is now going viral on Instagram for its uniqueness, cultural roots, and natural charm.
But this is not just another aesthetic trend. Laungeen carries a history that blends tradition, symbolism, and even a touch of ancient wellness.
What Exactly Is Laungeen?
Laungeen is a handcrafted necklace made by stringing together clusters of dried cloves, creating a rich, textured look. The deep brown clove buds are densely arranged into thick strands, giving the piece a bold, earthy appeal.
The necklace is further elevated by ornate silver elements—intricately designed beads and a statement pendant —that add a touch of traditional elegance.
History Behind The Tradition
The tradition of Laungeen is believed to have originated in Afghan culture and later spread to the Indian subcontinent with Pathan communities. Even today, it remains a part of bridal customs among these communities in North India, particularly in Uttar Pradesh.
More than just jewellery, Laungeen carried cultural and emotional significance—it was worn for its natural fragrance and was also believed to offer protection from the evil eye.
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Unlike purely decorative gold jewellery, Laungeen was valued for its dual purpose—beauty and belief. Passed down through generations, the necklace reflects a blend of heritage, belief, and identity, making it much more than a decorative piece.
