Jewellery retailer Senco Gold Ltd has said its board has cleared an investment to acquire a 68% equity stake in August Jewellery Private Limited (AJPL), the parent of fast-fashion jewellery brand Melorra,
for a cash consideration of Rs 68 crore.
The acquisition value is more than twice AJPL’s turnover of around Rs 33 crore in FY25. According to the stock exchange filing, the deal will be executed through a primary investment, following which AJPL will become a subsidiary of Senco Gold.
AJPL reported a turnover of Rs 33.24 crore in FY25, though Senco Gold did not disclose the profit or loss posted by the target company for the year.
Founded in 2015 and headquartered in Bengaluru, AJPL is engaged in the manufacturing, design, marketing, and sale of gold, silver, and precious stone jewellery. Its portfolio includes lightweight, trend-led jewellery sold under the Melorra brand. The company currently operates 21 stores across India and positions itself as a technology-driven, fashion-focused jewellery player.
Senco Gold said the acquisition aligns with its strategy to deepen its digital and omnichannel capabilities while expanding its reach among younger consumers. The company expects the integration to deliver operational synergies and support innovation, product development, and an improved customer experience.
The filing clarified that the transaction does not fall under related-party norms and does not require any regulatory or government approvals. The acquisition is expected to be completed by April 30, 2026.
