Imagine slipping into something that smooths, supports and even celebrates the body, all without a single steel boning or desperate tug on laces. For centuries the corset stood as fashion’s infamous instrument
of that snatched waist.
Today that same desire for silhouette has been re-engineered into garments so lightweight and breathable that women wear them from boardroom to dance class without a second thought.
The modern shapewear industry has grown rapidly in response to this shift in expectations. Global market estimates suggest shapewear sales crossed roughly $2 billion in 2025, with steady expansion expected as consumers prioritise comfort and versatility in everyday clothing. What this really means is that the corset did not vanish. It evolved.
The difference now is philosophical as much as technological. Where corsets once forced bodies into rigid silhouettes, shapewear is increasingly designed to adapt to the body instead.
What Made Traditional Corsets So Unbearable?
The story begins in the 16th century, when the first corsets appeared in Europe. Constructed from stiff whalebone or metal, they forced the torso into a rigid cone shape. By the Victorian era, tight-lacing had become an obsession: women endured hours of lacing to achieve the coveted “wasp waist,” often at the cost of displaced organs, fainting spells and long-term skeletal damage. These garments were never about comfort; they were about control.
The original corset was never meant to be comfortable. Its structure relied on stiff fabrics reinforced with whalebone or metal boning, creating the narrow waists seen in portraits and historical dramas. Tight lacing was not merely fashionable but expected.
Yet fashion history rarely moves in straight lines. By the early twentieth century, corsets had already begun to loosen their grip as social attitudes shifted towards mobility and independence. The modern shapewear revolution, however, took shape decades later with the introduction of synthetic stretch fibres such as elastane.
By the mid-2010s, shapewear had begun transitioning from occasional use to everyday layering. Fabric technology played a major role. Seamless knitting, flexible compression and moisture-wicking textiles allowed garments to smooth the body without restricting movement.
According to recent industry research, more than 65 per cent of new shapewear products launched after 2025 prioritise breathable fabrics and mid-level compression, reflecting consumer demand for garments that can be worn throughout the day.
The Shapewear Revolution Towards Comfort
The turning point arrived in the early 20th century. As attitudes toward women’s health softened, the corset gave way to elasticised girdles in the 1920s. By the 1940s the brassiere had become a separate piece, allowing greater freedom of movement.
The 1950s brought high-waisted girdles that still chased the hourglass ideal think Marilyn Monroe but now used stretch fabrics rather than rigid boning. The real leap came in the 1980s and 1990s with the fitness boom: control-top pantyhose and high-compression pieces appeared, yet the decisive innovation was the introduction of spandex and nylon blends that offered four-way stretch, breathability and invisibility under clothing.
The early 2000s marked the renaissance. Sara Blakely’s Spanx line reframed shapewear as a daily wardrobe essential rather than occasional armour. Seamless, lightweight designs targeted specific zones— tummy, hips, thighs without the old-school discomfort. Suddenly women could wear shaping garments from morning coffee to evening cocktails.
Brands such as InstantFigure pushed the evolution further, developing medical-grade compression that doubled as post-surgical recovery wear and athletic support, complete with moisture-wicking and seamless construction.
What was once stiff, event-only wear reserved for weddings or special occasions has become daily essential. Yash Goyal, Co-founder & CEO of Krvvy, explains the change through deep consumer research, “We spent months studying the market, speaking with women about their preferences, comfort needs, and daily challenges with innerwear. We also conducted surveys and built focus groups to understand factors such as Indian body types, lifestyle requirements, and product functionality. Over time, we realised that innerwear is a very personal category and preferences vary widely, which is why customer feedback continues to play a big role in shaping our products. That research helped us design products that are more aligned with Indian lifestyles, climate, and everyday use cases.”
The 2010s body-positivity movement completed the transformation. Modern pieces no longer aim to “fix” the body; they enhance its natural shape while delivering posture support, circulation benefits and confidence. Targeted compression zones, smart fabrics that adapt to body temperature, and inclusive sizing across a spectrum of shapes have become standard. What was once hidden beneath layers is now proudly part of athleisure and even outerwear looks.
“Over the past decade, shapewear in India has evolved from a corrective garment into an everyday wardrobe essential,” Goyal notes.
“Today, Indian brands aim to bring more comfortable shapewear that can be worn seamlessly under everyday clothes. They bring in fabrics that are breathable and designs that are stitch-less, which gives the consumer comfortable texture and a variety of sizes to choose from. It has evolved significantly from a product once designed to conceal the body to one that empowers women with greater confidence and a more flattering silhouette. The focus has shifted from mere concealment to fostering confidence, comfort, and self-expression.”
How Does Body Diversity Shape Modern Shapewear?
The global shapewear market was estimated at USD 2.73 billion in 2024 and is projected to reach USD 4.32 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.0% from 2025 onwards. In India, the category has shed its old “shame-wear” label, migrating from dusty backroom boxes or anonymous beige items on e-commerce sites to prominent displays in high-street stores.
Driven by the “SKIMS-ification” of style, Kim Kardashian’s influence normalising sleek, inclusive shaping and a distinctly local need to make sarees, lehengas, and salwar kameez sit flawlessly on diverse Indian body types, shapewear is no longer about concealment. It is about confidence, comfort, and everyday empowerment.
One of the most significant changes in the shapewear industry is the growing recognition of body diversity.
Earlier designs often relied on a limited size scale, effectively expecting bodies to conform to the garment. Modern brands increasingly approach the process in reverse.
“Body diversity is a significant factor in how shapewear is designed today,” says Goyal. “Instead of simply scaling sizes up or down, brands design with a wider range of body proportions in mind.”
This includes developing stretch fabrics that adapt to movement and incorporating targeted support zones.
“These zones shape areas like the waist or lower belly while allowing comfort and movement,” he explains. “The idea is to ensure that shapewear adapts to the human body, not the other way round.”
The approach reflects broader changes in fashion culture. As conversations about representation and inclusivity expand, undergarments are also evolving to accommodate a wider spectrum of body shapes and sizes.
Is the Corset Actually Making a ‘Comfortable’ Comeback?
Period dramas like Bridgerton or Jacob Elordi and Margot Robbie’ Wuthering Heights have revived public fascination with ‘corsetry aesthetics’. Runways and celebrity wardrobes have echoed the trend, with designers reinterpreting the corset as outerwear.
But the corset returning to fashion today is not quite the same garment that once defined restrictive dressing. Contemporary designers are borrowing the structure and romance of historical corsetry while softening its rules. Flexible boning, stretch panels and breathable fabrics have replaced rigid whalebone and unforgiving laces, allowing the silhouette without the strain.
In many cases, the modern corset behaves less like armour and more like a supportive layer, closer to shapewear than the tightly cinched bodices seen in period dramas. What emerges is a hybrid garment: visually reminiscent of the past, yet engineered for movement, comfort and everyday wear.
Why Do Consumers Now Value Comfort Over Compression?
For much of fashion history, shaping garments were designed to enforce a specific beauty ideal. The hourglass figure, narrow waist or lifted posture were all cultural expectations rather than personal choices.
Today’s consumers tend to approach clothing differently. Comfort, mobility and adaptability are often just as important as appearance.
That shift is visible in purchasing behaviour. Industry studies suggest around 60 per cent of shapewear buyers now prioritise comfort over dramatic reshaping when choosing garments.
Shapewear is therefore less about hiding perceived imperfections and more about enhancing natural contours.
As Goyal puts it, the emphasis has moved from concealment to confidence. “Modern shapewear focuses less on forcing the body into a fixed shape and more on offering gentle support, smoothing and flexibility through advanced fabrics and thoughtful design,” he says.The next phase of shapewear is already being shaped by textile innovation. Designers are experimenting with temperature-regulating fabrics, antimicrobial fibres and high-stretch materials that maintain structure without sacrificing softness.
At the same time, the line between underwear and outerwear continues to blur. Bodysuits, compression tops and sculpting shorts are increasingly styled as visible wardrobe pieces rather than hidden layers.
Fashion may still love the drama of a tightly laced corset on television screens. But in everyday life, the priorities have changed.
