The Delhi High Court on Monday asked several e-commerce and social media platforms to respond within three days to a lawsuit filed by actor Jr NTR, who has alleged unauthorised use of his identity across
digital platforms. The actor has sought legal protection of his personality rights, citing misuse of his name, image and likeness for commercial purposes.
The matter was heard by Justice Manmeet Pritam Singh, following a petition filed by Jr NTR seeking safeguards against what he described as unauthorised exploitation of his identity. According to news agency ANI, the actor argued that various online platforms were hosting content that infringed upon his rights.
Senior Advocate J Sai Deepak, appearing on behalf of Jr NTR, informed the court that the actor’s name, image and other personal attributes were being used without consent. He submitted that such content was intended for commercial gain and violated the actor’s personality rights.
After considering the submissions, the court directed the platforms to treat Jr NTR’s plea as a formal complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The companies have been granted three days to submit their responses. The court is scheduled to hear the matter again on December 22, when a more detailed order is expected to be passed.
The lawsuit adds Jr NTR’s name to a growing list of public figures who have approached courts seeking protection against digital misuse of their identities. Several celebrities, including Amitabh Bachchan, Aishwarya Rai, Nagarjuna, Anil Kapoor, Abhishek Bachchan and Chiranjeevi, have previously taken similar legal action.
On the professional front, Jr NTR was last seen collaborating with director SS Rajamouli and actor Ram Charan in RRR, which released in 2022 and achieved global recognition. The film won both an Oscar and a Golden Globe for its song Naatu Naatu. He later featured in Koratala Siva’s Devara: Part 1 in 2024 and made his Hindi film debut with Ayan Mukerji’s War 2, co-starring Hrithik Roshan and Kiara Advani. The actor is currently filming for director Prashanth Neel’s upcoming project, reportedly titled Dragon.
