Snoop Dogg is officially rolling with Team USA — this time as the squad’s first-ever honorary coach, a move the U.S. Olympic & Paralympic Committee hopes will inject some West Coast swagger into the Milano
Cortina Winter Games.
The USOPC confirmed Thursday that “Coach Snoop” is now part of the “Team Behind the Team,” joining the support crew that keeps American athletes primed for podiums.
“Team USA athletes are the real stars — I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” Snoop said.
“This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
USOPC CEO Sarah Hirshland said Snoop fit right in from day one — less corporate suit, more locker-room energy.
“From the moment Snoop met Team USA athletes, there was an instant connection — mutual respect, genuine curiosity and a lot of laughter,” she said.
“His enthusiasm for the Olympic and Paralympic Movement is contagious, and we’re thrilled to officially welcome him as a member of the Team Behind the Team.”
Snoop was everywhere at the Paris Olympics — hyping athletes, dropping charisma and performing at a Long Beach beach party during the LA28 handover. And clearly, the vibe stuck.
“From the moment I rolled into Paris, I was instantly welcomed into the USOPC family,” Snoop said.
“I felt the energy, the pride and the love of sport that makes this team special… it had me hooked from day one.”
His resume in sports goes deeper than vibes — the Snoop Youth Football League has supported more than 15,000 young athletes, including kids with disabilities.
Now, with an honorary coaching title and a broadcasting role with NBCUniversal at the upcoming Games, Snoop Dogg isn’t just visiting Olympic world — he’s becoming part of its fabric.
“This is just the beginning. Let’s fire up Team USA together.”
(with Reuters inputs)
