Once considered a niche indulgence, emeralds are now commanding the spotlight across India’s fine jewellery landscape. From bridal heirlooms and red-carpet statements to men’s brooches and luxury collectables,
the green gemstone has evolved into a powerful symbol of status, belief and modern luxury. Industry insiders agree that this is not a fleeting trend but a sustained shift in consumer preference, driven by cultural resonance, celebrity visibility and rising confidence in coloured gemstones as investment-worthy pieces.
Why Demand For Emeralds Is Growing Rapidly
Ramit Kapur, Managing Director of Gemological Science International (GSI) India, notes that the gemstone category is on a strong growth trajectory. “The gemstone market in India is expected to witness sustained year-on-year growth, with a projected CAGR of 10–12 per cent, led by emeralds commanding the largest market share,” he says. Kapur adds that with demand continuing to rise and no significant supply-side constraints, emeralds are positioned to offer enduring luxury, desirability, and value to Indian consumers.
This growth is closely tied to changing perceptions. Where diamonds once dominated aspirational buying, emeralds are now viewed as equally prestigious – often more expressive and distinctive.
A Stone That Blends Fashion And Belief
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, points out that emeralds occupy a unique cultural position in India. “Over the last 18 to 24 months, emeralds have clearly emerged as the most preferred coloured gemstone, both in India and internationally,” he notes, citing their increased visibility at red-carpet events, high-profile gatherings and weddings.
Beyond fashion, emeralds also carry astrological significance as panna is worn for personal growth and prosperity. “This blend of belief and design has made emeralds far more than a passing trend,” says Gadgil. He highlights that diamond-and-emerald combinations are performing especially well, and demand continues to grow year on year.
From Bridal Necklaces To Men’s Jewellery
Emeralds are also redefining gender norms in jewellery. Gadgil observes that the gemstone has made strong inroads into men’s jewellery, particularly brooches worn on sherwanis. For brides, emerald necklaces paired with diamonds and other precious stones have become an essential part of the wedding trousseau. Natural emeralds, especially Colombian and Zambian stones, remain the most sought-after, with the trend expected to continue well into 2026.
Why Emeralds Thrive In Statement Jewellery
Amit Bandi, CEO of Kumari Fine Jewellery, explains that emeralds perform best in bold, statement-led designs rather than entry-level pieces. “Their rich colour, rarity and visual impact naturally lend themselves to heavier jewellery meant to be noticed,” he says. While Hollywood icons like Angelina Jolie first propelled emeralds into global fashion consciousness, Bollywood celebrities like Aishwarya Rai Bachchan and leaders like Nita Ambani have reinforced the trend in India, amplified further by social media.
As one of the top three coloured gemstones in terms of rarity and value, emeralds occupy a sweet spot in aspirational luxury. Bandi notes strong demand in the Rs 2 lakh to Rs 7 lakh range, especially for occasion-led designs that celebrate scale, craftsmanship and presence. “Consumers today view emerald pieces as expressions of status and individuality,” he adds.
A Green Future For Indian Jewellery
Emeralds have successfully bridged tradition and modernity, belief and design, fashion and long-term value. Their dominance reflects a broader shift in Indian jewellery buying, one that prioritises individuality, craftsmanship and meaningful luxury over uniform sparkle. As demand continues to grow across weddings, red carpets and high-jewellery collections, emeralds are no longer an alternative choice – they are defining the future of coloured gemstone luxury in India.
