Aston Martin, the luxury car maker, has teamed up with British stroller brand egg to launch an ultra-luxurious baby stroller. The new product, named the ‘Aston Martin egg3’, combines the sleek design and engineering
precision of Aston Martin with the comfort features of a high-end baby stroller.
The stroller is inspired by Aston Martin’s car seats, featuring the automaker’s logos and a harness that looks like a seatbelt.
This unique stroller is designed for parents who want style and comfort for their child, along with that signature Aston Martin luxury. The collaboration was announced on X with the tagline, “High Performance Meets Parenthood.” The post has already attracted millions of views.
High Performance Meets Parenthood.
Introducing the Aston Martin egg3® from @BabyStyle_UK.
Born from a synergy between two icons of British craftsmanship, combining precision engineering with timeless design.#AstonMartin pic.twitter.com/2sqns2mGZR
— Aston Martin (@astonmartin) September 9, 2025
The Aston Martin egg3 has Premium Features
The egg3 stroller comes in three colour options: white, grey and Aston Martin Racing Green. It offers a large canopy with SPF50+ protection, an adjustable headrest, and three seating positions to ensure the child’s comfort from infancy up to 55 pounds. The handlebar is adjustable across five positions, and there is hidden storage to keep essentials out of sight.
What makes this stroller special is its resemblance to an Aston Martin car. The design includes sleek lines, luxury finishes and a harness system that looks like a car seatbelt, giving it a sporty yet sophisticated appearance.
The Aston Martin egg3 is set to hit the market in the fourth quarter of 2025. Pre-orders will open in the coming days via selected retailers and online at eggstroller.com. The price starts at £2,500, which is around Rs 2.98 lakh. Shipping costs and taxes will be added during the purchase.
Netizens Are Stunned By The Price
The announcement of such an expensive baby stroller has left many people surprised. Some also shared funny reactions.
A person joked, “Damn, something new for Lance to crash around? U sure this is a good idea?” Another wrote, “Imagine strolling around with your baby in an Aston Martin.”
Some others were sceptical about the high cost, saying, “I’m not prepared for the maintenance costs on a British stroller.” Another added, “Can’t believe we actually got the Lance stroller.”
Despite the reactions, Aston Martin seems confident that their luxury stroller will appeal to a niche group of customers who want the best for their little ones, combined with style and comfort.
The collection made its global debut at the Kind + Jugend Trade Fair in Cologne, from September 9 to 11.
