As part of its Systematic Voters’ Education and Electoral Participation (SVEEP) initiatives, the Election Commission of India (ECI) has roped in popular animated character Chhota Bheem to boost voter awareness
in West Bengal ahead of upcoming assembly elections.
The campaign, titled “Chunav Ka Parv, Paschim Bengal Ka Garv,” seeks to make the electoral process more inclusive, engaging and accessible, especially for young and first-time voters.
Voting for the West Bengal Legislative Assembly elections will take place in two phases on April 23 and 29, 2026, while the counting of votes is scheduled for May 4, 2026.
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Expressing his enthusiasm about the collaboration, Rajiv Chilaka, the Founder & CEO of Green Gold Animation and the creator of ‘Chhota Bheem,’ said, “We are tied up with the Election Commission of India in order to promote awareness of voting and also the importance of voting using the character of Bheem. For such a purpose, we’re running a campaign wherein we have created comics that promote awareness among voters.”
Chilaka highlighted the need for such initiatives, especially in a country like India, where a large percentage of the population is young.
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“India is a young country, and there are so many first-time voters who are very confused about the process, and because they are confused about the process, they may not show up for voting. So we want to promote voting and also understand… make them explain what the needs are, if they are not registered, how to register and get themselves listed in the voter list, in fact, if they don’t have a voter ID, can they still vote? So these kinds of queries we are answering through the comics and also running some awareness campaigns,” he said.
The creator of Chhota Bheem said the campaign will be officially launched in West Bengal tomorrow, where Bheem will also appear in public as a mascot to encourage youth participation in the elections.
He added that the awareness drive will later extend to other states, including Tamil Nadu, Puducherry and Assam, where elections are scheduled to be held soon.
