For people who have ever bought gold or silver jewellery in India, the pink paper they are wrapped in remains a cause of great curiosity. From the smallest of jewellery outlets to the most lavish showrooms,
these pink wrappers can be found everywhere. But why is a simple pink paper used to wrap precious ornaments before being put inside the safe?
The answer to this may lie in India’s rooted ideas and cultural tradition, where things and accessories are deployed for practical purposes. Before the advent of modern-day packaging facilities, jewellers tended to rely on soft pink paper wrappers to cover metals and ornaments. For these jewellers, the pink cover helped identify the jewellery from other goods.
How Pink Wrap Gained Significance And Prestige
Over time, what began as a simple identifier turned into a wrap closely associated with gold and silver jewellery items. Because of its proximity to ornaments, consciously or subconsciously, the pink colour became a sign of luxury, exclusivity and vibrance. The hue also offered a beautiful contrast with gold and silver.
Beyond traditions, however, there is also science involved in the matter. Jewellers are keen to sustain the shine and appearance of their gold and silver ornaments and retain their value, and the pink paper wrap is believed to maintain their lustre. The preference for the colour isn’t random. It is believed that a pink paper wrap exclusively comes with a protective coating that reduces exposure to air and moisture, unlike other such materials.
Protecting Not Just The Shine
Regular contact with dust and humid air may lead to a decline in the quality of jewellery. The pink wrapper not only shields against the air and moisture content but also keeps the gold and silver jewellery safe from humidity and dust.
The pink paper wrap also helps reduce the risk of scratches and minor abrasions that may occur during the storage and handling process. It also safeguards the jewellery from discolouration.
Overall, the pink paper wrap is a great protective barrier used most commonly by small and independent jewellers. In today’s day and age, however, people also like velvet-lined boxes and anti-tarnish pouches with tamper-proof seals to keep their ornaments safe.
