Luxury fashion and jewellery are undergoing a quiet but powerful shift. What was once driven largely by trends and display is now being shaped by individuality, intention, and responsibility. Today’s consumer
especially women is no longer looking to simply own more. She wants pieces that reflect who she is, what she values, and how she chooses to engage with the world. Personal expression, sustainability, and statement design are no longer separate ideas; they are deeply interconnected.
For Poonam Soni, one of India’s most celebrated luxury jewellery artists, this transformation mirrors the evolution of women themselves. “Fashion and jewellery have become personal as the woman has evolved into her own identity,” she explains. “She loves to own special pieces, jewellery that feels individual, meaningful, and emotionally connected to her.”
This growing sense of awareness extends beyond aesthetics. Sustainability, Soni notes, is no longer an afterthought but a conscious choice that helps balance desire with responsibility. Her concept of “locker revival” jewellery where existing pieces are reimagined rather than hoarded has resonated strongly with modern consumers, reducing environmental impact while breathing new life into cherished possessions.
At the same time, statement jewellery has taken on renewed importance. “Statement pieces are a must,” says Soni. “They are eye-catching, individual, and reflective of personal style.” Her latest creation, the BraceWatch, has sparked cult appeal precisely because it blurs boundaries, an art bracelet that functions as a watch, defined by bold, vibrant monochromatic expression.
This desire for self-expression is also driving a fundamental shift in how jewellery is designed and purchased. Vaibhav Karnavat, founder, House of Quadri, believes fashion is moving decisively away from “one size fits all” and towards deeply personal creation. “Clients today aren’t just selecting designs, they’re materialising imagination,” he says.
At House of Quadri, this takes shape through IGI-certified lab-grown diamonds that offer conflict-free luxury without the environmental cost of mined stones. But sustainability, Karnavat believes, is only one part of the story. “True luxury is about expression,” he explains. From rough sketches and abstract memories to deeply personal ideas, clients are now co-creating jewellery that reflects their individual narratives.
Each concept is transformed into a high-quality, statement piece through meticulous craftsmanship and personalised service. “You don’t just wear jewellery,” says Karnavat. “You tell your story, exactly how you envisioned it.” This fusion of ethical sourcing and limitless creativity reflects a new luxury mindset, where meaning matters as much as material.
That same mindset is reshaping fashion at large. Devangi Nishar Parekh, Managing Director of Aza Fashions and Founder of Araiya by Aza, observes that luxury today is increasingly driven by intention rather than excess. “Consumers are moving towards thoughtfully designed, versatile pieces that integrate seamlessly into their wardrobes and reflect their personal values,” she says.
Craftsmanship, longevity, and relevance now sit at the heart of purchasing decisions. Araiya’s jewellery, Parekh explains, embodies this evolution—balancing expressive design with meticulous execution and modern heirloom sensibilities. Jewellery is no longer seen as a fleeting statement but as a long-term investment, meant to be worn, lived in, and passed down.
Together, these shifts signal a broader redefinition of luxury. Fashion and jewellery are becoming less about accumulation and more about curation. They are tools for storytelling, self-expression, and conscious living. As sustainability becomes standard and personalisation becomes expected, the future of luxury lies in pieces that carry meaning crafted not just to be seen, but to be felt, remembered, and valued for years to come.
In this new era, the most powerful statement isn’t excess, it’s authenticity.
