When fashion icon Kareena Kapoor Khan and Olympic medalist PV Sindhu join forces, the result is a masterclass in strength, style, and synergy. The latest Puma India campaign captures these two trailblazers
redefining athleisure with a bold new energy rooted in confidence, discipline, and unapologetic individuality.
The campaign, shot in a clean, high-impact studio setup, blends Puma’s signature performance-wear with the personalities of its stars. Kareena brings her innate glamour, posing in sculpted burgundy co-ords and sleek monochromes, while Sindhu channels athletic intensity in functional, form-fitting separates designed for movement and power. From high-waisted leggings and sports bras to training-ready sneakers and statement outerwear, the collection bridges comfort with a contemporary edge making the gym-to-street crossover look seamless.
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More than just a fashion spread, this visual narrative celebrates the intersection of strength and femininity. PV Sindhu, one of India’s most decorated athletes, lends authenticity to the performance gear embodying purpose, movement, and ambition. Kareena, on the other hand, brings her timeless charisma and body-positivity ethos, proving that you can look fierce and feel comfortable no matter the workout (or lack thereof). Their camaraderie in the frames also subtly hints at what modern womanhood looks like: supportive, stylish, and strong in every arena.
The mirror-themed backdrop reinforces the core message, “They Know.” It’s a nod to inner validation, encouraging women to look inward for strength rather than outside approval. Both Kareena and Sindhu, despite belonging to vastly different worlds, echo the same sentiment: self-worth is the real flex.
In an age where activewear is more than just utility, this campaign positions Puma as a label that listens to women, athletes, mothers, celebrities, professionals and designs for their many avatars. Whether you’re hitting the court, the treadmill, or just grabbing a coffee post-yoga, the line blends performance with polish effortlessly.
This isn’t just about sportswear. It’s a celebration of two icons owning their journeys, one outfit at a time.
