Rakshabandhan always sneaks up with a rush of nostalgia. You can almost hear the echo of childhood squabbles over the TV remote, the whispered alliances to hide questionable report cards, and that quiet,
unspoken promise that no matter how much you bickered, you’d always have each other’s back.
It’s a festival that feels deeply personal. And every year, the same familiar question pops up: What do I get them this time?
These days, it’s less about flashy, big-ticket gifts and more about thoughtful gestures – something that feels personal, something they’ll use and enjoy. In a world that rarely slows down, gifts that encourage a little self-care and indulgence have their quiet charm.
Even Sara Ali Khan agrees. “I’m very close to my brother and we have shared a very playful bond over the years. While he knows I’m the best sister one could ask for, this Rakhi I want to express my love a little more. So along with my sisterly nakhre I’m going to gift him something that I love, which makes me feel refreshed every single day. It is the ITC Fiama Moisturizing Bars with Japanese Hokkaido Milk and Vitamin F Celebration Pack. Enriched with 1/3rd skin moisturizers and the goodness of Hokkaido milk, it is a gentle yet indulgent treat that leaves skin silky moisturized, the non-sticky way. Because Rakhi is the perfect time to wrap your love in care.”
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She’s right – it’s not just a bar of soap. It’s a little moment of calm in the middle of a hectic day, a reminder that they deserve to feel good too.
Because in the end, Rakhi isn’t about how much you spend – it’s about the meaning behind the gift. It’s about sending something that says, “I know you, I care about you, and I want you to feel cherished,” whether you’re tying the rakhi yourself or sending it across cities.
So this year, go beyond the predictable. Pick a gift that says Feel Fresh, Feel Joy, Refresh Everyday. Because Rakhi isn’t just a ritual – it’s the thread that ties together memories, care, and the comfort of knowing someone’s always in your corner.
