Every season, Shark Tank India sees intriguing pitches that go viral; for the product’s USP, brand value, or the entrepreneur’s creativity and presentation. Season 5 is no exception. Among the standout
proposers was 26-year-old Yash Kalra, who presented his company, Goat Life.
His casual demeanor and engaging antics quickly made him one of the most talked-about contestants of the season, boosting his brand’s visibility.
Yash recently opened up about his journey to Shark Tank India and everything it took to step in front of the ‘sharks.’
Shark Tank India Pitcher Shares Tips On Presentation
In a YouTube video posted by Masters’ Union, Yash could be seen sharing his journey as an entrepreneur. He said, “We have been applying for 5 years. In the first season we cleared phase 1, and in the second season we got through phase 2, but we decided to let go of that product. We applied with Goat Life for season 3, and we just had a prototype of the product. During season 4, we reached the interview round. We had the product ready, but no one in the market knew us, so it didn’t happen this year as well.”
He started describing the process one has to go through before being able to pitch their business. He said, “The first phase involves filling the basic form, where you fill in your name, your parent’s name and occupation. You also get 150 words to write to describe your business. There is nothing there about the product, and they just want to check that you aren’t a robot. Then comes the most important form, where you have to describe your business and your product. You even have to make a video which gives the 360-degree view of your brand.”
“They want to check how you look, talk, and handle yourself”
Explaining what producers look for, Yash said that It’s a content platform, so your story has to be engaging. “For us, the Gen Z story worked, and they picked it up. When you get through all this, there is an in-person interview. They want to check how you look, talk, and handle yourself. Then comes the main round, the main presentation in Mumbai. You get 3 days to prepare, and they will even groom you for the 90-second pitch and how to present yourself in front of the sharks,” he said.
Speaking about their pitch Yash said, “You have 90 seconds to set the tone of your entire pitch. We presented all the problem statements through a fun game, and to make sure that it stuck, I said to them (sharks), ‘Agar deal nahi mili toh mai yahi baith jaoonga (If I don’t get a deal, I’ll sit right here).’ It worked wonders for us because we went viral on social media.”
He added, “You have to add small elements that elevate your pitch. One was flirting with Namita Thapar; the other was wearing the jacket with ‘Hot People Eat Breakfast’ written on it. ‘ This whole idea went very viral for us, and it generated 40 million-plus impressions as a brand, organically.
Yash explained that it’s crucial for entrepreneurs to stay in control of their narrative. He emphasized focusing on the brand, handling questions strategically, and leveraging the episode for visibility, even using marketing tactics like consistent outfits to manage social media impact.
Yash shared that during the final moments of his pitch, he got slightly overwhelmed while fielding offers from all five sharks. He tried to combine them into one deal, but it didn’t work. Ultimately, he chose Aman and Anupam for their branding expertise. He admitted that his only mistake was asking the other judges to stay quiet so Amit Sir could speak.
