Zomato has turned Saif Ali Khan’s much-discussed ghee prize into a marketing campaign filled with jokes and clever wordplay. The food delivery platform used its delivery bags to share puns inspired by
the actor’s excitement after winning a two-year supply of Gowardhan Ghee on the quiz show Kaun Banega Crorepati.
The campaign featured Zomato delivery partners carrying bags printed with lines that mixed Saif’s name with food references. The playful idea gave the brand another way to join the online jokes surrounding the actor’s prize.
Zomato Uses Saif Ali Khan Puns On Delivery Bags
Zomato shared pictures of its delivery partners carrying bags with several lines inspired by Saif’s ghee win. One bag read, “Extra ghee just to be Saif,” while another carried the line, “Drive on the Saif side.”
Other bags featured the phrases “Starring Saunf Ali Khan” and “From the house of Pakodi”. The brand also added its own wordplay to the social media post, captioning the pictures, “Better Saif than sorry.”
The campaign used a television moment that had already become a popular online joke and brought it onto the streets through the brand’s delivery network.
Saif’s Ghee Prize Started The Online Jokes
The story began when Saif appeared on Amitabh Bachchan’s quiz show Kaun Banega Crorepati and won a two-year supply of Gowardhan Ghee. Happy with the prize, he said, “That’s it, this is why I came.”
His reaction soon became a talking point, with people making jokes about how excited the actor was to win a household product. The story continued when Saif appeared on The Great Indian Kapil Show and jokingly expressed disappointment about not receiving the ghee he had won.
The discussion led to online appeals asking the brand to deliver the promised prize. An Instagram account was reportedly created to push for the delivery.
Saif later shared an advertisement for the ghee brand on his newly launched Instagram profile, showing hundreds of bottles stacked inside his home.
Social Media Users Enjoy Zomato’s Wordplay
Zomato’s campaign added another chapter to the ghee story, with users responding to the jokes printed on the delivery bags.
One person commented, “Saif to say, we made it happen,” while another wrote, “That’s a Saif way of marketing.”
The campaign gave the brand a chance to connect with an online joke through a simple idea: turning delivery bags into moving advertisements. Instead of limiting the humour to a social media post, Zomato put the puns on bags carried by its delivery partners.
The actor’s quiz-show prize has since inspired memes, online requests and now a marketing campaign, keeping the ghee joke alive well beyond the original television moment.
Disclaimer: This article is based on user-generated content. The claims made in the original post have not been independently verified by News18.
