Mumbai, May 26 (PTI) Mondelez International Inc’s OREO brand has joined hands with South Korean boy band BTS to offer hotteok-inspired Korean sweet pancake flavour cookies.
“This is a defining moment for
OREO and fans of BTS around the world. Marking the band’s first-ever global snacking partnership, this collaboration is incredibly special, bringing together one of the world’s most iconic bands with one of the world’s most-loved cookies in a way that feels truly cultural, unexpected, and exciting.
“We are thrilled to introduce the limited-edition Korean Sweet Pancake Cookie to consumers and BTS fans very soon, giving them an opportunity to be part of a global celebration of music, fandom and self-expression,” Nitin Saini, Vice President, Marketing, Mondelez India, said.
The limited edition OREO and BTS cookies will begin rolling out at retailers this June, the company said. PTI SM TRB
