“India is entering a decisive phase where lab-grown diamonds are no longer an alternative, but a preferred choice, especially among younger, value-conscious and design-aware consumers,” says Bhavya Shah,
founder of Milo Jewels, who recently opened doors to the fine jewellery’s new showroom in Mumbai.
With growing awareness around sustainability, transparency, and innovation, lab-grown diamonds are perfectly aligned with the modern Indian buyer’s mindset.
“At Milo Jewels, lab grown diamonds allow us to push creative boundaries. Because the diamonds are ethically created and more accessible, we can focus on finer detailing, superior craftsmanship, and contemporary silhouettes without compromise,” says Bhavya Shah.
Lab Grown Diamonds: An Ideal Choice
Lab-grown diamonds are ideal for daily and festive wear for several reasons:
Durability and Quality: Chemically and physically identical to mined diamonds, they offer the same brilliance, hardness, and longevity. Thus, making them perfect for everyday use.
Value for Money: Customers can opt for larger, higher-quality diamonds within the same budget, which enhances both comfort and confidence in daily wear.
Peace of Mind: Ethical sourcing and sustainability add emotional value, especially important for jewellery worn regularly or gifted during festive occasions.
Design Flexibility: For festive wear, lab-grown diamonds allow bold, statement designs without the prohibitive cost traditionally associated with high diamond weight.
Same buy-back and exchange policies as offered in natural diamond jewellery by major chain stores.
Rather than viewing them purely as a resale investment, today’s consumers see lab-grown diamonds as a lifestyle investment. It is jewellery that is worn, enjoyed, and passed on with pride.
5 Festive And Daily Wear Designs To Pick This Season:
Some of Milo Jewels’ signature designs that truly showcase the brilliance of lab-grown diamonds include:
The Everyday Solitaire Pendant
Minimal, elegant, and versatile, highlighting the pure sparkle of a single lab-grown diamond.
Stackable Diamond Bands
Designed for daily styling, these bands focus on precision setting and maximum brilliance.
Contemporary Tennis Bracelet
A modern re-interpretation of a classic, offering fluidity, comfort, and exceptional sparkle.
Festive Statement Earrings
Bold yet refined, combining traditional inspiration with modern craftsmanship.
Heirloom-Inspired Cocktail Ring
A standout piece where larger lab-grown diamonds allow dramatic design without excess weight or cost.
Together, these designs reflect how lab-grown diamonds enable beauty, responsibility, and innovation to coexist seamlessly.










