The wedding season is a time of joy, rituals, and unforgettable memories but for many brides-to-be, it’s also a whirlwind of travel, emotions, late nights, and endless to-dos that can take a toll on the
skin. As excitement builds from the first haldi to the honeymoon getaway, maintaining that radiant bridal glow becomes both a goal and a journey, one that’s as much about balance and self-care as it is about beauty products.
To explore how brides can care for their skin naturally and holistically, we spoke to three wellness and skincare experts Arpana Shahi, founder,Gabit Skincare; Swagatika Das, co-founder & CEO, Nat Habit; and Hari Ram Rinwa, Founder & CEO, Ashpveda Pvt. Ltd., each championing a different, yet deeply rooted approach to beauty.
Science Meets Sensitivity: The Gabit Skincare Way
“Weddings are magical, but the journey to the big day can take a toll on even the healthiest skin,” says Arpana Shahi, founder, Gabit Skincare. “Sleepless nights, outdoor ceremonies, and makeup trials can leave your skin dull, dehydrated, and sensitive. Every bride deserves to feel radiant but that glow doesn’t appear overnight. It needs care, consistency, and understanding.”
At Gabit, Shahi explains, the focus is on strengthening the skin’s natural defenses rather than masking imperfections. “We wanted to create skincare that’s all good, no harm powered by Superfoods, Prebiotics, and Probiotics,” she says. “Our formulations help balance the skin microbiome, reinforce the barrier, and deliver science-backed results that are gentle yet effective.”
Her suggested bridal routine is simple but strategic:
Start with a Niacinamide & Hyaluronic Face Wash to cleanse and hydrate.
Follow with a 20% Vitamin C Serum to brighten and even skin tone.
Lock in nourishment with the Ceramide & Hyaluronic Moisturiser.
Finally, protect with Gabit 100% Mineral Sunscreen, safe even for sensitive skin.
But for Shahi, skincare goes beyond bottles and jars. “True glow comes from within,” she says. “At Gabit, we focus on the complete health loop sleep, stress, fitness, and nutrition. When these four pillars are in balance, your skin naturally thrives. Brides shouldn’t just look radiant; they should feel radiant.”
Rooted in Rituals
For Das, beauty begins in tradition. “Every bride dreams of glowing from within not just for her wedding day, but for every celebration that follows,” she says. “At Nat Habit, we believe that glow isn’t something you apply; it’s something you cultivate.”
Das draws inspiration from ancient bridal rituals like ubtan and haldi. “These weren’t just cosmetic traditions, they were acts of self-care that nourished the skin, balanced the body, and calmed the mind before the big day,” she explains. “In today’s fast-paced world, brides often look for instant results, but true radiance comes from consistency from feeding your skin the way you feed your body.”
She recommends starting the ritual months in advance, indulging in fresh masks, body ubtans, and oil therapies that help the skin find its natural rhythm. “After the wedding, focus shifts to recovery and hydration, travel, makeup, and stress can take a toll, and the skin needs a gentler, restorative routine,” Das adds.
“At the heart of it all is our philosophy — to help every woman breathe life into her beauty,” she says. “Because beauty, when it’s alive, fresh, and connected to nature, has an energy that no highlighter can replicate. I always tell brides: your bridal glow should feel like you — confident and full of joy. That’s what timeless, effortless beauty truly is.”
Ayurveda’s Eternal Glow: The Ashpveda Approach
For Mr. Hari Ram Rinwa, founder and CEO of Ashpveda Pvt. Ltd., the key to bridal beauty lies in the timeless wisdom of Ayurveda. “Every bride aspires to have healthy, glowing skin that reflects her inner happiness not just on the wedding day, but from the haldi to the honeymoon,” he says. “True beauty originates from within and is nurtured by balance, purity, and care.”
At Ashpveda, ancient Ayurvedic practices are reimagined for the modern bride. “There’s a reason ingredients like rose, saffron, turmeric, and sandalwood have endured for centuries,” says Rinwa. “They deeply nourish, purify, and brighten the skin without disturbing its natural equilibrium. Our formulations blend these botanicals with contemporary innovation to give every bride a sense of confidence and calm.”
He emphasizes that Ayurveda is not just about glowing skin, it’s about slowing down and reconnecting with oneself. “From the holy haldi ceremony to the honeymoon retreat, the glow achieved through Ayurveda is a long-lasting light,” he says. “It’s about restful sleep, mindful eating, and self-respect. When you live in sync with nature, beauty becomes effortless.”
In a world obsessed with instant fixes, Ashpveda offers a return to authenticity. “Ayurveda provides a welcome pause, a way to prepare for new beginnings in balance with the natural world,” says Rinwa. “Our goal is to make every bride’s skincare journey timeless, elegant, and uniquely her own. True glow doesn’t fade after the wedding, it evolves with you.”
The Final Glow
From Gabit’s science-led skincare and Nat Habit’s fresh, ritual-based remedies to Ashpveda’s Ayurvedic harmony, each expert echoes one truth, bridal beauty is not created overnight. It’s cultivated through care, mindfulness, and the courage to slow down in the middle of life’s most exciting season. Because from haldi to honeymoon, your glow isn’t just seen, it’s felt.
