Alia Bhatt has always had an uncanny ability to make style feel effortless. Now, the actress is taking that charisma global as Levi’s newest Global Brand Ambassador, signalling a fresh chapter in how women
wear denim.
The fashion landscape is changing. Relaxed fits, wide legs, and looser silhouettes have moved from seasonal statements to everyday essentials, and Alia Bhatt is the perfect face for this shift. She embodies a modern approach to dressing: confident, expressive, and effortlessly chic.
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“For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador,” Alia says.
Levi’s is evolving alongside her. The brand is leaning into trend-forward fits that are as comfortable as they are stylish, moving beyond classic cuts to create pieces that resonate with today’s women.
Hiren Gor, Managing Director for South Asia-Middle East and Africa at Levi Strauss & Co., notes, “Alia Bhatt’s influence transcends film and fashion; she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority.”
What makes this partnership exciting is how it mirrors Alia’s own style philosophy: fashion should be personal, fun, and expressive. She makes denim feel like a canvas – one that’s flexible enough to move with life’s rhythms yet bold enough to make a statement. From loose fits to wide-leg jeans, the focus is on freedom and self-expression, reflecting a generation that prizes individuality over conformity.
Diljit Dosanjh and Deepika Padukone have previously represented Levi’s. With Alia as the newest brand ambassador, the actor is joining a roster that also includes global superstar Beyoncé. The denim giant brought Diljit and Deepika on as global ambassadors earlier this year, continuing its tradition of partnering with influential style icons.
Alia, meanwhile, has been carving her own path in the world of global brand collaborations. She became L’Oréal Paris’ global ambassador in September last year and made history as the first Indian to serve as a global brand ambassador for Gucci in May 2023.
