Wellness in India is no longer a separate lifestyle category reserved for weekends, detox phases, or moments of guilt after indulgence. It has quietly woven itself into everyday life, into morning routines,
workday snacks, and evening wind-down rituals. The shift is subtle but significant: wellness today is less about transformation and more about integration.
At the heart of this change is a move away from extremes. Consumers are no longer chasing rigid diets or short-term health fads. Instead, they are making small, repeatable choices that fit seamlessly into how they already live.
Wellness as a Daily Behaviour, Not a Trend
Sunil Kumar Saharan, GM, Twinings India, believes this evolution reflects a deeper mindset shift. “Consumers today aren’t looking for dramatic overhauls,” he explains. “They want balance, products that align with their existing habits while offering reassurance around quality, sourcing, and functionality.”
This is what has turned wellness from a category into a behaviour. Instead of chasing novelty, people are gravitating toward familiarity, ingredients they recognise, formats they trust, and rituals that already exist in their lives.
The Power of Familiar Rituals
Few habits are as deeply embedded in Indian households as tea. It cuts across age, geography, and lifestyle, making it a natural entry point for wellness to become part of daily life rather than a conscious effort.
“Take tea, for example,” says Gulfam Ansari, Brand Lead, Twinings India. “When a familiar ritual starts offering not just comfort and taste, but also a sense of well-being, wellness becomes effortless.”
From a tea connoisseur’s lens, this makes intuitive sense. Tea has always been about more than hydration, it’s about pause, balance, and rhythm. Whether it’s a robust black tea in the morning or a calming herbal infusion at night, the experience remains rooted in consistency rather than prescription.
With over 300 years of craftsmanship, Twinings’ approach mirrors this philosophy. The brand has long focused on careful sourcing, ethical partnerships, and thoughtful blending, principles that naturally align with modern wellness expectations.
“At Twinings, we don’t see wellness as something to chase,” Saharan adds. “It’s about doing the basics right, ethical tea partners, expertise in blending, and teas that people can enjoy every day as part of a balanced lifestyle.”
Ansari echoes this sentiment, emphasising ease over instruction. “Wellness works best when it feels approachable. Whether it’s a classic black tea, a green tea, or a herbal infusion, our role is to support everyday moments, not redefine them.”
Upgrading, Not Overhauling, the Plate
This philosophy of gentle upgrades extends beyond beverages and into everyday food choices as well. Gayatri Chona, Nutritionist and founder, Phab, sees wellness going mainstream as a long-overdue correction.
“For the longest time, eating well was positioned as something you did when you had time, willpower, or a specific goal,” she says. “Today, people are simply trying to eat better within real life and that changes everything.”
Rather than skipping meals or swinging between indulgence and restriction, consumers are making practical adjustments: adding a protein-rich snack between meetings, choosing a better-for-you option during the mid-afternoon slump, or upgrading familiar favourites instead of eliminating them.
“These small, repeatable choices matter far more than short bursts of ‘clean eating,’” Chona explains.
In India especially, food is deeply tied to memory, comfort, and routine. Taste remains non-negotiable. “Food that doesn’t taste good simply doesn’t stand a chance,” she notes. “Influencing daily habits isn’t about reinventing how people eat, it’s about gently upgrading what’s already familiar.”
Meeting People Where They Are
As a nutritionist, Chona champions whole foods and balanced meals but she is equally realistic about modern life. “Like most people, I live a full, busy day. Wellness today is about meeting people where they are, through smarter snacking, tastier choices, and food that can travel with them through the day.”
This practical lens is what’s shaping the future of wellness. It’s no longer aspirational or restrictive. It’s flexible, human, and designed to fit into lived reality.
The Future of Wellness: Familiar, Trustworthy, Effortless
Across categories whether tea or snacks the common thread is clear. Wellness thrives when it feels natural. Brands that respect tradition, prioritise transparency, and fit seamlessly into daily routines are the ones shaping long-term behaviour.
When wellness becomes part of a morning cup of tea or a thoughtfully chosen snack, it stops being a goal and starts becoming a way of life. And perhaps that is the clearest sign that wellness in India has truly gone mainstream not loudly, but meaningfully.
