Bharti Enterprises and private equity firm Warburg Pincus on Wednesday announced a strategic investment in Haier India, under which the two partners will collectively acquire a 49 per cent stake in the Indian
arm of Chinese consumer electronics major Haier Group. The financial details of the transaction were not disclosed.
According to a statement, the partnership is aimed at accelerating Haier India’s growth and expansion by combining the group’s global strengths in innovation with Bharti’s deep local networks and Warburg Pincus’ experience in scaling consumer-facing businesses.
“Bharti Enterprises, one of India’s most prominent and diversified business conglomerates, and Warburg Pincus, the pioneer of global growth investing, today announced a strategic investment in Haier India, a subsidiary of the Haier Group,” the release said.
Post completion of the transaction, Bharti Enterprises and Warburg Pincus will together own 49 per cent of Haier India. Haier Group will continue to hold a 49 per cent stake, while the remaining shares will be owned by Haier India’s management team.
The statement said the partnership will strengthen Haier India’s ‘Made in India, Made for India’ strategy by increasing local sourcing, expanding manufacturing capacity, driving product innovation and accelerating market penetration. The fresh capital is also expected to enhance the company’s competitiveness across the entire value chain.
The investment comes at a time when India’s consumer appliances market is witnessing strong growth, supported by rising disposable incomes, changing lifestyles and deeper penetration of household appliances. Haier India operates across multiple categories, including air conditioners, refrigerators, televisions, washing machines and kitchen appliances.
Over the past seven years, Haier India has recorded a compound annual growth rate (CAGR) of around 25 per cent, one of the fastest in the sector, driven by consistent performance across products and geographies, the release said.
Bharti Enterprises said it was pleased to collaborate once again with Warburg Pincus and partner with Haier to support the next phase of Haier India’s growth. “The company looks forward to playing a significant role in the evolving consumer durables industry and leveraging the collective strengths of all parties to meet the needs of Indian consumers,” the statement said.
Bharti added that it is confident the partnership will help Haier India further consolidate its position as a leading consumer durables brand in the country, backed by global innovation, improved customer service and a best-in-class consumer experience.
Warburg Pincus said the investment reflects its ability to leverage its pan-Asia platform, local insights and global expertise to support the growth ambitions of market-leading companies in the region.
Haier Group described the collaboration with Bharti Enterprises and Warburg Pincus as a key milestone in Haier India’s development. “The strategic partnership fully embodies Haier’s approach of ‘serving globalisation with global capabilities and advancing globalisation through localisation’,” the company said, adding that the combined experience and reach of the partners will significantly accelerate Haier India’s localisation, innovation and long-term growth in India.
