With 2025 drawing to a close, Class 12 students across the country are not only preparing for their board examinations but are also facing a pressing question; which undergraduate course will secure a strong
career, competitive salary and global prospects? Rapid advances in technology, a booming digital economy and evolving industry needs are reshaping what employers value, and in turn, what students aspire to study.
Education experts say a handful of UG programmes are emerging as front-runners for 2026 admissions, particularly for students eyeing lucrative roles in high-growth sectors.
B.Tech in Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning continue to be viewed as transformational technologies across industries such as healthcare, automobiles, finance, robotics and smart infrastructure. The four-year programme typically covers machine learning, deep learning, data modelling and advanced algorithms.
Graduates trained in AI and ML are increasingly being absorbed by technology firms, consulting companies and start-ups, with entry-level compensation often ranging between Rs 8 lakh and Rs 30 lakh per annum. With experience and niche expertise, packages can scale significantly higher.
B.Sc in Data Science or Data Analytics
In the digital economy, data has become one of the world’s most valuable resources. Organisations rely heavily on data-driven insights for strategic decision-making, fuelling demand for data scientists and analysts.
The course syllabus generally includes data mining, visualisation, statistics and big data tools. Fresh graduates can expect starting packages between Rs 7 lakh and Rs 20 lakh per annum, while professionals with experience may earn upwards of Rs 50 lakh annually in senior roles.
BBA in Digital Marketing and Business Analytics
By 2026, industry observers predict that marketing will be primarily digital. Brands are allocating larger budgets to online campaigns, performance marketing and consumer analytics.
A BBA specialising in Digital Marketing and Business Analytics focuses on SEO, social media strategy, Google Analytics, consumer behaviour and business planning. Early-career salaries for graduates usually fall in the Rs 5 lakh to Rs 12 lakh range, with rapid growth linked to performance and upskilling.
Bachelor of Design in UX/UI
As apps and websites dominate daily life, user experience has become central to the success of digital products. UX/UI designers work to make platforms intuitive, visually appealing and easy to navigate.
The programme trains students in design thinking, user research, prototyping and interface design. Entry-level salaries generally range from Rs 8 lakh to Rs 18 lakh per annum, with experienced designers often commanding packages of over Rs 30 lakh.
B.Sc in Cyber Security or Ethical Hacking
With the surge in online transactions and data-driven systems, cyber threats and digital crime have also risen sharply. This has created strong demand for cyber security professionals specialising in risk monitoring, ethical hacking and digital forensics.
The course typically covers encryption, network security, penetration testing and investigation techniques. Graduates may secure starting packages in the Rs 8 lakh to Rs 25 lakh bracket, with higher earnings as expertise deepens.
Choosing the right course
Career counsellors advise that while salary and industry growth are important considerations, students should also assess their aptitude, interest and learning style before finalising a course. Factors such as practical exposure, internship opportunities and skill-based training are now seen as equally, if not more, critical than the degree title alone.
