Urban Company IPO Listing Price Prediction: The Urban Company IPO is witnessing its final day of bidding on Friday, September 12. The issue has so far received over 16.36x subscription on Day 3, as of 11:25
am. Its grey market premium or GMP has also surged to currently stand at 41.75%, compared with nearly 37% on the first day of bidding on Wednesday.
Urban Company IPO Listing Price Prediction
According to market observers, shares of Urban Company Ltd are expected to be listed at Rs 146 on the BSE and the NSE, as per its grey market premium. The GMP currently stands at Rs 43, which is nearly 41.75% over its IPO price of Rs 143, indicating a strong listing for the issue.
The GMP is based on market sentiments and keeps changing. ‘Grey market premium’ indicates investors’ readiness to pay more than the issue price.
Urban Company IPO Allotment Date & Listing Date
The IPO, which opened for public subscription on September 10, will be closed today, September 12. Its allotment will take place on September 15, while its listing is scheduled to take place on September 17 on both the BSE and the NSE.
Urban Company IPO Price & Lot Size
The price band of the IPO has been fixed in the range of Rs 98 and Rs 103 per share. Its lot size has been fixed at 145 shares. It means that investors will have to apply for a minimum 145 shares and in multiple thereof.
Urban Company IPO Subscription Status So Far
Till 11:25 am on the final day of bidding, the issue received a 16.86x subscription, garnering bids for 1,71,22,99,780 shares as against the 10,15,65,534 shares on offer. The retail and NII participation stood at 25.98x and 39.33x, respectively. The QIB category was subscribed by 2.56x.
Urban Company IPO: Should You Apply?
Brokerages are divided on Urban Company’s upcoming IPO, with most recommending a subscription, though views vary on the time horizon and risk appetite.
Anand Rathi Shares & Stock Brokers has given a ‘subscribe for long-term’ tag, citing strong network effects and a trusted brand. “It is valuing at P/E of 65.7 times to its FY25 earnings with P/S of 12.9 times and market cap of Rs 14,789.5 crore. We believe that the IPO is fully priced and recommend a ‘subscribe for long term’ tag,” it said.
BP Equities and Sushil Finance are also positive, both giving a straight ‘subscribe’ rating. BP Equities said the company’s leadership, improving financials, and long growth runway make the IPO attractive for medium to long-term investors, while Sushil Finance called it an opportunity to participate in India’s dynamic gig economy.
ICICIDirect has taken a cautious stance with a ‘neutral’ rating, noting that while Urban Company is a unique player in the home services space, the IPO valuation of 11.4 times FY25 EV/Sales is “largely in line with other new age platform companies.” It said optimum use of its employee strength would aid operating leverage and long-term profitability.
Lakshmishree Investment & Securities was more cautious, recommending ‘subscribe with risk’. It said the valuation assumes continued high growth and margin expansion, leaving little room for a near-term re-rating. “Risk-tolerant investors seeking exposure to the rapidly growing home services sector [should] subscribe… but only with a long-term period,” it advised.
KR Choksey Finserv, on the other hand, has given a clear ‘subscribe’ call, highlighting that the company has serviced 14.6 million customers to date, with annual transacting users growing at a 17.3% CAGR. “We believe the company is well-positioned to capitalize on the growth driven by expanding consumer segments and shifting preferences towards higher spends on experiences,” it said.
Canara Bank Securities echoed this optimism with a ‘subscribe’ rating, pointing to Urban Company’s transformation into a profitable, cash-flow positive enterprise. “Its growth strategy is anchored in its India Consumer Services segment, with prudent international expansion and product diversification enhancing long-term potential,” it noted.
Ventura Securities also backed the issue with a ‘subscribe (risk)’ view, noting that Urban Company has turned profitable with a Q1FY26 profit of Rs 6.94 crore. “Its ability to innovate products and services… further strengthens its competitive positioning. However, these strengths are accompanied by notable risks,” it cautioned.
SBI Securities has recommended subscribing with a long-term view, citing strong revenue and NTV growth. “Profitability is on an improving trend and is expected to breakeven at the EBITDA level in FY26E,” it said.
