While widely known for her success in Indian cinema, Deepika Padukone has also built a parallel identity as an entrepreneur and investor. She co-founded the skincare/self-care brand, 82°E, in 2021, which
formally launched in late 2022. The brand is positioned as combining modern science with Indian wellness heritage. How much do Deepika’s products cost?
As per the brand’s website, the best-selling full-size products are priced between Rs 1000 to Rs 3000. The 100ml tube of kokam cleanser is priced at Rs 1200. A 50ml sandalnut moisturiser costs Rs 2700. The Gotu Kola toner costs Rs 2400 for a 100ml bottle. Similarly, 15gm of rose under-eye cream costs Rs 2400 as well.
The most expensive best-selling item is the bakuchiol face oil, priced at Rs 2900 for 30ml. Deepika’s brand is marketed as selling premium luxury items. Deepika’s entrepreneurial efforts show how modern Indian celebrities are going beyond endorsements, moving into ownership and long-term business building.
Back when Deepika had launched her brand, she said, “Wherever I am in the world, practising simple acts of self-care consistently helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.”
The actress had also mentioned, “The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
In an Instagram post, she wrote, “Two years ago, we set out to create a modern self-care brand that is born in India, for the world. Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world. At @82e.official, we are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday. And while this journey of discovery and learning has been mine so far, I’m thrilled to finally share it with all of you. With Love & Gratitude, Deepika Padukone Co-Founder, 82°E.”
Meanwhile, on the film front, despite stepping away from two major projects (Spirit and Kalki 2), Deepika has an exciting lineup ahead. She will star in King alongside Shah Rukh Khan and Suhana Khan. She will also join Allu Arjun and Atlee in their upcoming venture, proving that her career continues to thrive despite industry pushback.
