WhatsApp has announced its all-new Incognito Chat with Meta AI, a new add-on that will allow users to have private, temporary conversations with the AI assistant. The feature is aimed at people who want to discuss sensitive or personal topics involving finances, health, work, or other private matters without leaving a lasting record of their conversations with the chatbot. The new feature is based on Meta’s private processing technology and will begin rolling out to WhatsApp and the Meta AI app over the next few months.
Using Incognito Chat opens a separate session with Meta AI on WhatsApp that only the user can access, according to Meta. These chats are not saved after the conversation ends, and messages disappear by default. Meta has also highlighted that neither it nor WhatsApp can access the contents of the conversation while it is being processed.
This new feature is optional and will be available on WhatsApp and the Meta AI app as the rollout expands in the coming months. Meta has clarified that Incognito Chat is powered by its private processing system, which is specifically designed to handle AI requests without exposing them to the company. Messages are processed in a protected environment that is isolated from Meta’s own servers.
Additional checks and safeguards ensure greater anonymity by hiding identifying details such as IP addresses, and no record of the conversations is kept after the session ends. Messages are end-to-end encrypted while being processed, and the temporary chat is deleted once you close it.
Incognito mode chats are unlike typical AI chatbot interactions, which often retain conversation history for future responses. Incognito chats start with a clean response each time and do not carry context from previous sessions into new ones. WhatsApp is also developing a new side chat feature that will offer private AI assistance inside existing conversations without exposing their contents.
