Quick Commerce Boom: Quick-commerce platforms like Zepto, Instamart, BigBasket, and Flipkart Minutes saw a festive boom during Raksha Bandhan, with sales
surging due to optimised delivery operations, expanded festive product lines, and increased inventories. Let’s break down the numbers to see which platform recorded the maximum surge.
Zepto's Rakhi sales boom
Zepto saw a 150 per cent year-on-year increase in Rakhi sales during Raksha Bandhan this year. The company also experienced a 30 per cent rise in average order value and a 150 per cent surge in volumes compared to the same time last year.
Categories that performed well
On Zepto, apart from Rakhi, Wallets and Handbags saw a 7x growth, and Earrings recorded a 4.5x growth in sales compared to regular days during the Rakhi festival. Other categories like Indian sweets saw a 4x growth, and envelopes saw a doubling in demand.
Instamart's recorded 3.5x increase in Rakhi orders
Swiggy e-commerce platform Instamart recorded a 3.5x increase in Rakhi orders on a year-on-year basis. And the average order values also saw a 1.5x increase. If you look at some of the categories that Instamart has called out as best performing, it was Rakhi hampers that were specifically curated for this festival, which saw an 8x increase. Sweets, again, a natural pick was 8x more. And chocolate saw a 4x increase for Instamart.
BigBasket's Rakhi sales soar
BigBasket reported that Rakhi sales grew 2.1x for the platform on a year-on-year basis. Also, BigBasket launched some of the Rakhis with their private label. And that saw a 2.9x growth for the platform.
Raksha Bandhan popular categories on BigBasket
BigBasket highlighted high-growth categories during Raksha Bandhan, including smartwatches, Bluetooth earphones, and silver Rakhis, contributing to higher order values on the platform.
Flipkart Minutes
Meanwhile, Flipkart Minutes saw a 20-30 per cent increase in overall sales. This indicates a booming weekend for QuickCommerce companies. Looking ahead, these companies are anticipating another surge in order values and basket sizes for the upcoming Independence Day.
