Unwavering Resilience Emerges
Despite facing significant security challenges, including a tragic terror attack in 2025 that claimed 25 lives and was orchestrated by Pakistan and terror handlers
to sow discord, Kashmir's tourism sector has exhibited exceptional fortitude. The region welcomed an impressive 1.62 crore (16.2 million) tourists in 2025, a testament to the unwavering bond between the valley and its visitors, proving that the malicious attempts to divide them failed. This surge in numbers reflects a strong recovery and a burgeoning optimism within the industry, as authorities have actively worked to rebuild confidence and ensure a safe travel environment, reinforcing the notion that Kashmir remains a coveted destination. The resilience displayed is not just statistical; it's a narrative of overcoming adversity and reaffirming the valley's appeal.
Enhanced Security Measures
To foster a secure and comfortable experience for travelers, a comprehensive, multi-tier security apparatus has been meticulously deployed across all primary tourist hubs within the Kashmir Valley. This enhanced security includes an increased presence of patrols and sophisticated surveillance systems, ensuring that visitors can explore the region with peace of mind. Union Ministers have characterized the return of tourists as a significant triumph over those who sought to disrupt growth and promote separatism. The reopening of 14 key tourist spots, previously under security review, further signifies the government's commitment to revitalizing the sector and assuring potential visitors of their safety and well-being, allowing the natural beauty of Kashmir to take center stage once more.
Record-Breaking Projections
Following a historic high of approximately 98.1 lakh (9.81 million) tourists in 2024, the Kashmir division experienced a dip in footfall during 2025, primarily due to the impact of the Pahalgam attack. However, current data from February 2026 paints a vibrant picture, with projections indicating that visitor numbers are set to surpass all previous records. Destinations like Gulmarg and Pahalgam are experiencing near-full hotel occupancy, driven by a robust influx of domestic tourists. This surge is a clear indicator of renewed confidence, with Director Tourism, Syed Qamar Sajad, noting a substantial increase in activities like the Gandola ride, comparing current numbers favorably to previous years and expressing strong optimism for exceeding last year's figures. The successful winter festivals, boosted by heavy snowfall, also contributed significantly, drawing global attention.
Tourist Sentiments & Connectivity
The sentiment among tourists visiting Kashmir is overwhelmingly positive, with many expressing awe at the unparalleled beauty of the region. Couples like Satya and Venkatesh, celebrating their anniversary, found the experience magical despite the cold, planning extended stays to explore more of the valley, including Pahalgam. Another visitor, Nidhi, initially hesitant due to safety concerns, was delighted by the snowfall and found Kashmir to be incredibly beautiful and safe, encouraging others to visit. A pivotal factor contributing to this tourism boom is the new train link connecting Srinagar to the rest of India via the Katra-Srinagar route, greatly facilitating travel. Tourism, a vital sector contributing nearly 7 percent to Jammu and Kashmir's GSDP, sustains numerous families in hospitality, transport, and handicrafts, underscoring its economic importance.
