AI's Commodity Demand
The rise of artificial intelligence has ushered in a new era of demand, particularly concerning raw materials. Data centers, which are the backbone of AI,
require vast amounts of electricity, and consequently, a significant amount of copper for their electrical systems. Simultaneously, these centers require aluminum for cooling purposes, further fueling the need for raw materials. This situation is creating intense competition, especially for copper, a material whose demand from AI infrastructure was largely unforeseen just five years ago. This rising demand from data centers has introduced a new vector of consumption. This rapid expansion is influencing commodity prices and indirectly impacting sectors like automotive, which are finding their profit margins squeezed as a result. The automotive sector's woes appear increasingly linked to the explosive growth in AI infrastructure and its needs for copper and aluminum.
Copper's Central Role
Copper's significance in the current scenario cannot be overstated. It is essential for the transmission, distribution, and generation of electricity. The accelerating pace of electrification, powered by AI and other factors, puts added pressure on the demand for this metal. Data centers, being electricity-intensive, drive massive investments in copper usage for power delivery, cooling systems, and IT infrastructure. This surge in demand has caught many off guard. Alongside AI, several traditional demand centers exist for copper, including appliances like air conditioners and computers, alongside construction, manufacturing and the energy transition, including EVs and renewable energy. Even the defense sector is increasing its demand due to rising geopolitical tensions and the electrification of military systems. This combination of factors puts additional strain on copper supply and drives up its market value.
Impact on Automakers
The automotive sector is now experiencing the effects of the AI boom, primarily through rising commodity prices. The increased demand from data centers for materials like copper and aluminum has directly influenced the cost structure of automakers. As Rahul Bharti, a senior executive officer for corporate affairs at Maruti Suzuki, noted, there are headwinds in various commodities, including copper and aluminum. These price increases squeeze automotive profit margins, forcing companies to adapt. The situation adds complexity to an industry already undergoing significant transformation. Automakers are now competing with AI-driven data centers for limited resources. This has led to adjustments in production and possibly strategic sourcing decisions, creating an environment where automotive sector faces greater financial pressures in addition to other industry-specific challenges.
Electrification's Acceleration
The electrification trend, pivotal to the surge in copper demand, is advancing worldwide. S&P Global’s base case forecasts that global electricity demand will surge by nearly 50% by 2040. This growth varies by region. In the US, electricity consumption, which was stable for a long time, has begun to grow at an annual rate of about 2.5%. China, with an electricity market more than double the size of the US, will see a 3.2% annual increase. India anticipates a robust 4.2% annual growth rate. This escalating demand for electricity means that materials like copper are at the core of this transformation. As societies become increasingly reliant on electricity, the infrastructure needed to support this transition faces the challenge of supply, which creates pressure on the market.















