Discover the top 10 Sustainable Fashion Brands in India revolutionizing the industry with style and sustainability. Read more
The fashion industry, known for its glitz and glamour, also carries a heavy
tag of being a major polluter. From water wastage to unethical labour practices, the dark side of fashion is now under increasing scrutiny.
Thankfully, a new wave of designers and brands in India are stepping up to redefine the industry, proving that style and sustainability can go hand in hand.
These labels are consciously choosing eco-friendly materials, ethical production methods, and circular economy models to create fashion that's good for the planet and its people. Let's take a look at 10 of the most exciting sustainable fashion brands in India that are making a genuine difference.
They are committed to reducing carbon footprint and promoting fair wages.
Doodlage
Doodlage is a pioneering brand in upcycled fashion. They take discarded fabrics and materials from large-scale manufacturers and transform them into stylish and unique garments. This innovative approach not only reduces textile waste but also creates one-of-a-kind pieces with a story to tell.
Doodlage's designs are contemporary, comfortable, and consciously made. Their commitment to transparency and ethical practices makes them a leader in the sustainable fashion movement.
Doodlage showcases the importance of innovation in reducing the detrimental effects of textile excess in the garments sector.
Pero
Pero's unique blend of ethnic crafts and modern design has made it a favourite among fashion enthusiasts. The brand is deeply committed to supporting artisanal communities across India, preserving traditional techniques like handloom weaving, block printing, and embroidery.
By working directly with artisans, Pero ensures fair wages and promotes the longevity of these precious skills. Their collections are vibrant, colourful, and infused with the rich cultural heritage of India. Pero effectively collaborates with artisans, ensuring they receive fair compensation.
Their products showcase India's creative legacy.
Anavila
Anavila Misra is known for her elegant and minimalist designs using handwoven linen. The brand's focus on natural fibres and handcrafted techniques reflects its commitment to slow fashion. Anavila's sarees and clothing are timeless, comfortable, and perfect for the Indian climate.
Her collections showcase the beauty and versatility of linen, highlighting its sustainable properties. Anavila emphasises the importance of lasting style and environmentally sound manufacturing strategies. She focuses on making clothes which are ideal for Indian weather conditions..
Eka
Rina Singh's brand, Eka, celebrates the beauty of Indian textiles and craftsmanship. Eka works with local artisans and weavers to create garments that are both stylish and sustainable. The brand's aesthetic is relaxed, bohemian, and deeply rooted in Indian culture.
Eka's use of natural dyes and handcrafted details adds a unique touch to each piece. Eka supports local weaving industry artisans enabling them to preserve traditional crafts. They promote eco-friendly practices and cultural heritage through their creations.
Khadi Natural
Khadi Natural promotes the use of Khadi, a hand-spun and hand-woven fabric that is deeply rooted in Indian history. The brand offers a wide range of clothing, accessories, and home textiles made from Khadi, supporting rural artisans and promoting sustainable livelihoods.
Khadi Natural's products are eco-friendly, comfortable, and embody the spirit of self-reliance. This promotes economic growth in India's rural communities and ensures sustainability. It also encourages the creation of green jobs.
Upasana
Upasana is a brand that focuses on creating sustainable and ethical fashion using natural dyes and organic cotton. The brand works with local communities in Auroville and Varanasi to produce its collections, promoting fair trade and empowering artisans.
Upasana's designs are simple, elegant, and reflect a deep respect for nature and culture. They have a positive social and environmental impact, demonstrating ethical practices. The brand is dedicated to developing a sustainable and inclusive fashion sector.
No Nasties
No Nasties is a brand that's making organic cotton clothing accessible and affordable. The brand's focus on fair trade and ethical production practices ensures that workers are treated with respect and paid fair wages. No Nasties' designs are fun, playful, and perfect for everyday wear.
They are committed to transparency and sustainability, making them a popular choice for conscious consumers. This encourages ethical consumer behaviour and responsible purchasing choices. By offering affordable organic cotton clothing, more people can embrace sustainability.
Brown Boy
Brown Boy is making waves with its unique and quirky designs using upcycled materials. The brand's focus on reducing waste and creating innovative products has earned it a loyal following.
Brown Boy's clothing is stylish, edgy, and perfect for those who want to make a statement with their fashion choices. They demonstrate how creativity can drive sustainability and redefine fashion. The brand's creative strategy is captivating and environmentally conscious.
Pomogrenade
Pomogrenade offers stylish and sustainable apparel made from organic cotton and alternative fabrics like banana and lotus fabric. They focus on eco-friendly practices such as zero waste pattern design, using plant based dyes and ensuring fair living wage and working conditions to their artisans.
They focus only on the impact that the clothing manufacturing sector has on the planet. They promote environment-friendly and non-toxic colourings and safe manufacturing facilities.
Ethicus: Ethicus is known for its luxurious and handcrafted sarees made from organic cotton and silk. The brand works with weavers in Tamil Nadu to preserve traditional weaving techniques and promote sustainable livelihoods. Ethicus' sarees are exquisite, timeless, and represent the rich cultural heritage of India. Ethicus supports the artistry of weaving and promotes ethical business methods. They produce garments using conventional methods.
These 10 brands are just a few examples of the many Indian designers and labels that are leading the way in sustainable fashion. Their efforts are not only transforming the industry but also inspiring consumers to make more conscious choices.
By supporting these brands, we can all contribute to a more sustainable and ethical future for fashion. They are actively creating a more sustainable future by employing eco-friendly principles. They also emphasize the significance of ethical labour standards and environmental responsibility.
The rise of sustainable fashion in India also signifies a growing awareness amongst consumers. They are now more informed and concerned about the impact of their purchases.
This increased awareness is driving demand for sustainable products and encouraging more brands to adopt eco-friendly practices. Consumers are now supporting sustainable fashion and helping create positive change.
The future of fashion in India looks bright, with a growing movement of designers, brands, and consumers committed to creating a more sustainable and ethical industry.
