Remember Best Deal TV? This piece unpacks the story of Akshay Kumar and Shilpa Shetty's business venture, exploring its origins, operations, and the legal troubles it later faced. Let's dive into this interesting saga!
The Genesis Unveiled
In 2015, Best Deal TV, a teleshopping channel, was born from the collaboration of Akshay Kumar, Shilpa Shetty, and her husband, Raj Kundra. This venture saw the coming together of former flames, Akshay and Shilpa, now as business partners, seeking to capitalize on the growing teleshopping market in India. The channel aimed to tap into the popularity of celebrity endorsements and accessible shopping.
A Business Plan?
The core concept behind Best Deal TV revolved around selling products directly to consumers through television broadcasts. Leveraging celebrity power, particularly Akshay Kumar and Shilpa Shetty's star status, the channel showcased various products. They offered a convenient shopping experience, aiming to make it accessible to a wide audience across India, capitalizing on the desire for easy access to the latest products.
The Case Unfolds
The business eventually found itself at the centre of a Rs 60-crore fraud case. Although the details of the alleged fraud are not provided in this context, the case highlights the complexities of celebrity-backed ventures and the importance of due diligence. The legal issues underscore the need for transparency and responsible business practices.
