The Legal Battle
The Delhi High Court is currently handling a legal dispute concerning Bollywood actor Salman Khan and a China-based artificial intelligence voice generation
platform. The platform is contesting a previous injunction that safeguarded Khan's personality rights. The injunction, granted on December 11, 2025, restricts unauthorized use of his name, image, voice, and the sale of associated merchandise. The AI platform claims this injunction interferes with its business, which centers on developing AI-generated voice models. During the hearing, the platform's counsel emphasized the impact on their legitimate business activities. The court has subsequently issued a notice to Salman Khan, mandating him to file a response within four weeks. The next hearing is scheduled for February 27.
AI Platform's Position
The China-based platform argues that the court's earlier ruling has a negative impact on its ability to operate. They specialize in developing AI-generated voice models and see the injunction as an impediment. The platform has, therefore, requested the court to vacate the injunction that restricts the use of Salman Khan's personality traits. The core of their argument focuses on how the legal restrictions affect their business operations. They are essentially seeking to continue developing and utilizing AI voice models, which they say is a crucial element of their business model. The case highlights the escalating complexity surrounding personality rights and the function of AI technology.
Salman Khan's Rights
The initial injunction granted to Salman Khan on December 11, 2025, grants him personality rights. This ruling is designed to prevent others from using his name, image, voice, or selling related merchandise without his consent. This protective order aims to control the commercial exploitation of Khan's identity. The High Court's actions reflect the growing concerns about digital technology's impact on celebrity identity. The case underscores the need to find a balance between protecting individual rights and allowing technological advancements and commercial activities to proceed.
The Court's Next Steps
The Delhi High Court has directed Salman Khan to respond to the application within four weeks, setting the stage for further legal proceedings. The next hearing in this matter is scheduled for February 27. The court's actions show a cautious approach in considering the arguments made by both sides. This timeline shows the court’s effort to allow both the actor and the AI platform a chance to present their arguments fully. The legal process indicates the evolving nature of copyright law as it pertains to celebrity rights and AI-generated content.
