Discover the world of sustainable fashion with 6 eco-friendly brands leading the way. Read more to support ethical practices!
Fashion, as we all know, is a constantly evolving beast. Trends come and go
faster than you can say "new collection," and our wardrobes often end up overflowing with clothes we barely wear. But behind the glitz and glamour lies a darker side: the environmental impact of the fashion industry.
Fast fashion, with its focus on cheap, mass-produced clothing, is a major polluter. From the water used to grow cotton to the toxic dyes used in production and the mountains of textile waste, the cost to the planet is staggering.
Thankfully, a growing number of consumers and designers are waking up to this reality and demanding a change. Sustainable fashion is no longer a niche trend; it's a movement gaining momentum, promoting ethical production practices, eco-friendly materials, and fair wages for garment workers.
By supporting sustainable brands, we can reduce our environmental footprint and contribute to a more responsible and equitable fashion industry. So, ditch the guilt of impulse buying and embrace conscious consumption.
Let's explore six amazing Indian brands that are leading the way in sustainable fashion, offering stylish and eco-friendly alternatives that you can feel good about wearing.
Anavila: This brand is known for using handwoven linen to create elegant and comfortable clothing. Their designs are timeless and classic, making them a perfect addition to any wardrobe. Anavila focuses on creating pieces that are versatile and can be worn for years to come, promoting the idea of slow fashion and reducing the need for constant consumption. What's fantastic is that they are committed to fair wages for their artisans and environmentally friendly practices in production. They truly offer slow fashion.
Anavila Misra, the founder, works very closely with weavers in rural India, empowering them and preserving traditional weaving techniques. The brand's commitment to sustainability extends beyond just the materials they use.
They also focus on minimizing waste in their production process and using natural dyes whenever possible. Anavila's sarees, dresses, and separates are all made with the utmost care and attention to detail, reflecting the brand's dedication to quality and craftsmanship.
By choosing Anavila, you're not just buying a garment; you're supporting a sustainable ecosystem that benefits both the environment and the artisans who create these beautiful pieces. You not only get durability but also sustainability because of the way you are getting these clothes.
No Nasties: If you're looking for cool and casual organic cotton clothing, No Nasties is the brand for you. This company is known for its commitment to ethical and sustainable practices. It all starts with the raw materials and how they are created on farm that is used for manufacturing garments. They partner with farmers who use organic farming methods, avoiding harmful pesticides and herbicides. No Nasties ensures fair wages and safe working conditions for all its garment workers. They further focus on transparency and traceability throughout their supply chain.
No Nasties' designs are simple, stylish, and made to last. They offer a wide range of clothing for men, women, and children, including t-shirts, dresses, pants, and more. The brand's pieces are perfect for everyday wear and can be easily dressed up or down.
No Nasties is also committed to reducing its environmental impact. They use eco-friendly dyes and packaging materials, and they strive to minimize waste in their production process. By choosing No Nasties, you're supporting a brand that is committed to both people and the planet.
You can be rest assured that your choice to purchase clothes has great impact but also has great ethics linked to it.
Doodlage: This brand is all about upcycling and recycling textile waste to create unique and fashionable clothing. Doodlage takes discarded fabrics and transforms them into new pieces, reducing waste and conserving resources. Their designs are eclectic and creative, offering a refreshing alternative to mainstream fashion. Doodlage is committed to responsible production practices. They work with ethical factories and pay fair wages. The brand is also transparent about its supply chain, allowing consumers to make informed choices.
Doodlage's collections often feature bold prints and unexpected silhouettes. They create everything from dresses and skirts to jackets and pants, all made from upcycled and recycled materials. The brand's commitment to sustainability extends beyond just the materials they use.
They also focus on minimizing waste in their design and production processes. Doodlage also offers workshops and events to educate consumers about sustainable fashion and encourage them to adopt more eco-friendly habits.
By choosing Doodlage, you're supporting a brand that is committed to circular fashion and reducing textile waste. From discarded fabric, the products are made completely out of scratch.
Pero: This brand is all about celebrating traditional Indian craftsmanship and creating unique, handcrafted clothing. Pero works with artisans across India, preserving traditional techniques like handloom weaving, block printing, and embroidery. Their designs are colorful, whimsical, and full of character. Pero is the brainchild of Aneeth Arora. The brand is committed to ethical production practices, ensuring fair wages and safe working conditions for its artisans. The brand also focuses on using natural dyes and sustainable materials whenever possible.
Pero's collections often feature layers of textiles and embellishments, creating a rich and textured look. They create everything from dresses and skirts to jackets and shawls. Pero'’s commitment to sustainability extends beyond just the production process.
They also encourage consumers to cherish and care for their garments, extending their lifespan and reducing waste. Pero also collaborates with NGOs and other organizations to support artisans and promote sustainable livelihoods.
By choosing Pero, you're not just buying a piece of clothing; you're investing in a piece of art that supports traditional craftsmanship and sustainable practices. It is not just the look and feel you get from the clothes, but the traditional culture it comes with.
Upasana: This brand focuses on creating simple, elegant, and comfortable clothing using organic cotton and natural dyes. Upasana is committed to sustainable and ethical practices throughout its entire supply chain. They work directly with farmers and artisans, ensuring fair wages and environmentally friendly production methods. Their designs are timeless and versatile, perfect for everyday wear. Upasana believes in creating clothing that is both beautiful and functional, without compromising on ethical or environmental standards.
Upasana's collections often feature muted colors and simple silhouettes, reflecting the brand's minimalist aesthetic. They create everything from dresses and tunics to pants and scarves. Upasana also focuses on promoting traditional Indian textiles and crafts.
The brand collaborates with artisans across India, preserving traditional techniques and providing them with sustainable livelihoods. By choosing Upasana, you're supporting a brand that is committed to both people and the planet, creating clothing that is both beautiful and responsible.
Being conscious is the key. The team believes in quality more than quantity.
Eka: This brand embraces the beauty of imperfections and celebrates the unique qualities of handcrafted textiles. Eka works with artisans across India to create clothing that is both contemporary and timeless. Their designs are inspired by traditional Indian textiles and techniques, but they are given a modern twist. Eka is committed to ethical production practices, ensuring fair wages and safe working conditions for its artisans. The brand also focuses on using natural dyes and sustainable materials whenever possible.
Eka's collections often feature loose, flowing silhouettes and comfortable fabrics. They create everything from dresses and tops to pants and jackets. Eka uses materials like handwoven cotton and linen that are sourced directly from weavers.
The brand’'s commitment to sustainability extends beyond just the production process. They also encourage consumers to cherish and care for their garments, extending their lifespan and reducing waste.
By choosing Eka, you're supporting a brand that values craftsmanship, sustainability, and the beauty of imperfection.
Quality over quantity is of prime importance here.
