Discover 7 Sustainable Fashion Brands Changing the Game! Dive into eco-friendly alternatives with stylish flair
In a world increasingly aware of its environmental footprint, the fashion industry is undergoing
a major makeover. Gone are the days of blindly following trends without considering the consequences. Today, conscious consumers are demanding transparency, ethical practices, and sustainable materials.

And thankfully, a wave of Indian brands is rising to the occasion, offering stylish and eco-friendly alternatives that don't compromise on quality or aesthetics. If you're looking to revamp your wardrobe with a touch of sustainability, look no further!
Here are seven Indian fashion brands that are making a difference, one garment at a time. These brands are not just about creating beautiful clothes; they are about building a better future for the planet and its people.
So, ditch the fast fashion and embrace a more mindful approach to dressing with these inspiring labels.
Anavila
Anavila Misra is a name synonymous with linen in the Indian fashion scene. This brand champions the use of handwoven linen, sourced directly from weavers across the country. Anavila's designs are known for their minimalist aesthetic, comfortable silhouettes, and earthy tones.
From elegant sarees to breezy dresses and separates, Anavila offers a timeless collection that seamlessly blends traditional craftsmanship with modern sensibilities. The brand's commitment to sustainable practices extends beyond the fabric itself.
Anavila ensures fair wages and ethical working conditions for its artisans, contributing to the upliftment of weaving communities. By choosing Anavila, you're not just investing in a beautiful garment; you're supporting a sustainable ecosystem that values both people and the planet.
You can see the dedication and love that goes into each and every piece that is offered by this brand for its consumers. It makes you feel good about making sensible choices.
Doodlage
Upcycling is the name of the game for Doodlage, a brand that transforms textile waste into fashionable pieces. Founded by Kriti Tula, Doodlage collects discarded fabrics from factories and tailors, giving them a new lease on life.
The brand's designs are quirky, playful, and often feature patchwork details, adding a unique element to each garment. Doodlage's commitment to sustainability goes beyond just upcycling. The brand also uses organic cotton, recycled yarn, and natural dyes whenever possible.
Moreover, Doodlage actively works to reduce waste in its own production process, ensuring that every scrap of fabric is utilized. So, if you're looking for fashion that's both stylish and environmentally responsible, Doodlage is definitely worth checking out.
It will leave you with a great feeling for choosing what is better for the planet and for yourself when it comes to choosing your clothing. The pieces can truly be the future when it comes to creating fashion that makes sense.
No Nasties
As the name suggests, No Nasties is all about clean and ethical fashion. This Goa-based brand uses 100% organic cotton, grown without the use of harmful pesticides or chemicals. No Nasties offers a range of casual wear for men, women, and kids, including t-shirts, dresses, and pants.
The brand's designs are simple, comfortable, and perfect for everyday wear. What sets No Nasties apart is its unwavering commitment to fair trade practices. The brand works directly with farmers and artisans, ensuring fair wages and safe working conditions.
No Nasties also goes the extra mile to minimize its environmental impact, using eco-friendly dyes and packaging. By choosing No Nasties, you're supporting a brand that truly cares about people and the planet.
This brand focuses on making the right choices, from the farmers to the clothes that you wear. They focus on fair practices and are open about all their practices that keep everyone in the know.
Ethicus
Ethicus is a brand that celebrates the rich textile heritage of India. Founded by Vijay and Meera Krishna, Ethicus works with weavers across the country to create exquisite handwoven sarees, stoles, and fabrics.
The brand is particularly known for its innovative use of khadi, a handspun and handwoven fabric that holds a special place in Indian history. Ethicus' designs are inspired by traditional Indian motifs and techniques, but with a contemporary twist.
The brand's commitment to sustainability extends beyond the use of natural fibers. Ethicus actively works to empower weaving communities, providing them with fair wages, access to education, and healthcare.
By choosing Ethicus, you're not just investing in a beautiful piece of clothing; you're supporting a legacy of craftsmanship and tradition. The brand encourages traditions, and its team works hard to preserve all the designs that are created.
The brand has a unique vision which is to bring a change in society by using sustainable ways to create outfits.
B Label
B Label by Bhu:sattva is all about eco-friendly luxury. This brand uses organic cotton, bamboo, and other sustainable materials to create elegant and sophisticated clothing for men and women. B Label's designs are known for their clean lines, impeccable tailoring, and attention to detail.
The brand's commitment to sustainability extends to its production process. B Label uses eco-friendly dyes, water-saving techniques, and ethical manufacturing practices. Moreover, the brand actively works to reduce waste and carbon emissions.
If you're looking for fashion that's both luxurious and sustainable, B Label is definitely worth exploring. The brand believes in taking care of their employees and follows sustainable practices every step of the way towards creations.
The main idea is to focus on the wellness of the people who are working for the brand. The brand's ethical practices speak volumes about the type of organisation it is.
Upasana
Based in Auroville, Upasana is a brand that combines fashion with social responsibility. Upasana works with local communities to create sustainable and ethical clothing, accessories, and home textiles.

The brand's designs are inspired by nature and Indian traditions, and often feature hand-printed or hand-embroidered details. Upasana is committed to using natural fibers, such as organic cotton and linen, and to minimizing its environmental impact.
The brand also supports various social initiatives, including education and healthcare programs for underprivileged communities. By choosing Upasana, you're supporting a brand that's making a positive impact on the world.
The brand is unique, as it has a clear vision to give back to society in one form or another. They are true entrepreneurs looking and bringing meaningful change to the fashion world. They also value human life. It is an organization on a mission.
Iro Iro
This brand is making waves with its zero-waste approach to fashion. Iro Iro creates clothing using textile scraps and discarded materials, transforming them into unique and stylish pieces. The brand's designs are often colorful, playful, and full of character.

Iro Iro is committed to reducing waste and promoting circularity in the fashion industry. The brand also works with local artisans and craftspeople, providing them with fair wages and sustainable livelihoods.
By choosing Iro Iro, you're supporting a brand that's pushing the boundaries of sustainable fashion. The brand believes in making a statement in a way that doesn't harm the environment.
The brand promotes the importance of using material in a way that prevents wastage, it is all about using up what is remaining. The brand is unique and helps consumers make conscious choices.