Analog Antidote to Scrolling
In an era dominated by digital interaction, a growing number of young adults, particularly those in Gen Z, are seeking solace and fulfillment in activities
traditionally associated with older generations. This resurgence of 'grandma hobbies,' a term playfully applied online to pursuits like knitting, needlepoint, pottery, and gardening, represents a deliberate shift away from the incessant demands of screen time. Individuals like Emma MacTaggart, who found needlepoint to be a therapeutic escape from her demanding investment banking career, exemplify this trend. Instead of succumbing to 'doomscrolling,' these young hobbyists are reconnecting with their hands and fostering a sense of calm and accomplishment through tangible creation. This movement, while ironically gaining traction on social media platforms, underscores a deep-seated desire for a more grounded and mindful existence, offering a refreshing counterpoint to the fast-paced, hyper-connected digital world.
Reclaiming Creativity and Calm
The appeal of these analog pastimes extends far beyond mere distraction. Psychology professor Jaime Kurtz highlights that engaging in focused, challenging activities can significantly reduce anxiety and stress, while simultaneously providing a potent sense of achievement. Hobbies, she notes, are crucial for well-being, and often get sidelined due to perceived busyness. However, carving out even small pockets of time for these pursuits is a profoundly wise investment in personal happiness. Similarly, Clara Sherman, co-founder of So Bam Fun, describes the 'zen state' achieved when playing mahjong with friends, a feeling of being cocooned in a shared, enjoyable experience that effectively silences external pressures. These activities allow individuals to disconnect from the noise of the world and immerse themselves in a present moment of focused engagement and shared enjoyment.
Tech-Enhanced Analog Pursuits
Interestingly, the embrace of analog hobbies doesn't necessarily mean a complete rejection of technology. For many, digital tools serve to enhance their offline experiences. Birdwatcher and artist Isaiah Scott, for instance, relies on the eBird app to log his sightings, contribute to conservation efforts, and even gamify his passion. He likens birdwatching to a real-life video game, where discovering new regions is akin to unlocking levels and identifying numerous species mirrors achieving high scores. This technological integration not only deepens engagement but also opens doors to communities and knowledge bases that might otherwise be inaccessible. Scott's passion has even led him to found a nonprofit conservancy, demonstrating how technology-fueled hobbies can inspire real-world impact and conservation initiatives.
Building Businesses, Inspiring Makers
The online visibility afforded by social media has also empowered many 'grandma hobbyists' to build successful businesses and reach global audiences. Blacksmith Anna Weare, known online as AnvilAnna, leverages platforms like TikTok to showcase her craft, gaining international recognition for her durable, handcrafted spurs. She attributes the growing interest in traditional skills to a fatigue with mass-produced, short-lived items. Consumers, she observes, are increasingly valuing longevity and artisanal quality, a sentiment that has led to year-long waiting lists for her creations. Similarly, Kristie Landing uses her platform, Verse & Sip, to foster a community around paper crafts like letter writing and origami. The active engagement from her followers, who seek advice and connection, prompted her to launch a pen pal matching service, further bridging the gap between online content and real-world interaction.
Community and Slow Living
A significant aspect of these revived analog hobbies is the strong sense of community they foster. Whether it's online forums for crafters or shared real-world experiences, individuals are finding connection with like-minded people who appreciate the value of slow, deliberate creation. Kristie Landing's Verse & Sip Mail Club, where subscribers receive a monthly poem and tea, exemplifies the desire to cultivate moments of calm and mindfulness in a fast-paced world. Many hobbyists view their chosen activities not as fleeting trends, but as a conscious decision to integrate more analog experiences into their lives. The label 'grandma hobbies,' far from being dismissive, is often embraced with pride, signaling a generation that values substance, tangible creation, and a mindful approach to living.














