A New Partnership
Tommy Hilfiger, a well-known US fashion brand, is the latest to become a partner of Spinnova, a company specializing in textile technology. This collaboration
is part of Spinnova's consortium, an initiative aimed at encouraging fashion brands to support the scaling of its flagship fiber. This partnership allows Tommy Hilfiger to gain access to the unique fiber and integrate it into its various product categories. As a result, the brand will be able to expand its application of the material, enhancing its sustainability efforts.
Spinnova's Innovative Fiber
Spinnova's textile innovation, aptly named, is produced from wood pulp or waste materials. The fiber is biodegradable and recyclable, produced through a chemical-free process. This environmentally friendly method aligns with the growing demand for sustainable materials in the fashion industry. The production method is designed to minimize environmental impact, which provides a viable alternative to conventional textile manufacturing processes. This focus on sustainability is a key factor in attracting brands looking to reduce their carbon footprint and promote circular economy principles.
Expanding Application
The partnership between Tommy Hilfiger and Spinnova allows the fashion brand to explore the use of Spinnova's fiber across a variety of products. This collaboration will help increase the application of the material throughout the brand's different product categories. Pedro Brito, Spinnova’s senior commercial manager, expressed his pleasure in welcoming Tommy Hilfiger to the consortium. This collaboration signifies a strategic move towards incorporating eco-friendly materials into mainstream fashion, and reflects a growing trend towards greater sustainability in the fashion industry.
