A Designer's Expansive Vision
After ten years of crafting distinctive jewelry, a visionary designer is extending her creative reach into the realm of ready-to-wear clothing. This exciting
transition marks a natural progression for the brand, which has always been conceptualized as a design house exploring various artistic mediums. Initially focusing on jewelry, the designer found that her signature minimalist and sculptural aesthetic resonated deeply with clients, establishing a strong visual identity rooted in geometric precision and refined forms. The decision to move into apparel was a gradual one, fueled by a desire to experiment with different materials and silhouettes beyond the confines of body adornments. Early forays included hybrid pieces that fused jewelry elements with clothing, such as gilded breastplates and corsets fashioned from precious metals, which served as a prelude to this dedicated clothing line. This expansion allows for a broader canvas, translating the architectural principles found in her jewelry into garments that offer a new dimension of wearable art. The journey is driven by a passion for exploring diverse forms and materials, viewing each creation as an extension of her core design philosophy.
Architectural Garment Narratives
The debut ready-to-wear collection is a testament to the designer's unwavering commitment to her sculptural design language, evident in every garment. Pieces are characterized by an emphasis on form, structure, and surface, mirroring the architectural qualities of her acclaimed jewelry. Expect to find garments that play with volume and proportion, featuring dramatic pleats and sharply tailored elements that create a striking visual impact. The collection includes items like asymmetric skirts and column trousers, designed to be versatile and to complement the brand's signature corsetry and bustier styles. A classic white shirt is reimagined with exaggerated sleeves and decorative button details, adding a playful yet sophisticated twist. Trousers boast high-rise, fold-over waistlines with intricate hardware chain embellishments, offering a modern take on classic tailoring. Furthermore, skirts are designed to wrap elegantly around the body, some evoking a Victorian-era silhouette with exaggerated hip structures, providing an edgier interpretation of traditional garments. These are not everyday basics, but rather statement pieces intended to elevate any ensemble and showcase a refined sensibility.
A Curated Clientele
The brand's creations, whether jewelry or apparel, are positioned for a discerning clientele who possess a sophisticated understanding and appreciation for design. A significant portion of the brand's customer base is international, with strong markets in the United States and the United Kingdom. These individuals often work within creative fields or possess a deep personal interest in art and design, even if their professional careers lie elsewhere. The price point reflects the quality and unique design philosophy, starting from ₹25,000 for silk pants and extending up to ₹4 lakh for intricate lacquered bodice pieces. This deliberate pricing strategy ensures that the garments remain exclusive and are acquired by those who value the craftsmanship and artistic integrity behind each piece. The brand's strategy has involved a careful and curated approach to releasing collections, focusing on highly identifiable items rather than contributing to the market's oversaturation. This method has helped the brand maintain visibility and relevance in a fast-paced fashion landscape, relying on thoughtful design and organic recognition over fleeting trends.
