What is the story about?
Blackpink member Jisoo is set to return with a new digital single, ADDICTED, scheduled for release sooner than fans expected, in the next few days. The
singer announced the upcoming track on Saturday, unveiling its artwork and teaser material through her official channels. A mysterious purple aesthetic, stormy visuals, and a distinctive lightning-shaped heart motif sparked curiosity among fans. Jisoo also teased the release on Instagram with a mysterious message. As BLINKs begin sharing the clip and pre-save links, anticipation is building around the concept, sound and theme of her latest solo release.
Jisoo's new single ADDICTED
On October 24, Jisoo announced that her new digital single ADDICTED will be released on October 30 at 8 AM Korean Standard Time (KST). The reveal included promotional artwork and a countdown posted on the official BLISSOO account, offering fans the first glimpse at the upcoming release.
Jisoo also took to Instagram to tease the date with the message "1030 Y ADDICTED!" The announcement revealed the song's title and release date, but the genre, lyrics and overall concept of the song are still not fully disclosed. Pre-save links for the single are now available so fans can get ready for the release.
Purple visuals and lightning-shaped heart tease concept
The campaign is being driven by a dramatic storm theme, a distinctive purple color palette and a lightning-shaped heart motif. The visuals have set a mysterious mood and fans are guessing where Jisoo will go with the new track. Many also spotted changes to her official YouTube profile picture and a motion teaser was released as part of the campaign. The visual upgrades have only added to the mystery around ADDICTED, but the teasers have not yet revealed the entire musical concept.
As the release date nears, listeners will be waiting to see whether the single will introduce a different sound or continue the musical style associated with Jisoo's solo work. BLINKs have been posting the teaser images, talking about the visual hints and urging others to pre-save the single on social media.
Jisoo's solo outings outside Blackpink
Jisoo, as part of Blackpink, has built a global fanbase alongside her bandmates Jennie, Rosé and Lisa. Her solo projects have also given her a chance to develop an individual artistic identity away from the group’s releases.
ADDICTED is another chapter in that journey, one that allows her to connect with listeners through a new musical project. Details about the track have yet to be revealed, although the early promotion has already sparked some discussion amongst fans.
Jisoo's previous solo work
Jisoo made her solo debut in March 2023 with the single album ME, featuring the lead track FLOWER, which became a global hit and inspired a viral dance trend. She followed it with her second solo mini-album, AMORTAGE, released in February 2025, featuring tracks including Earthquake, Your Love, TEARS and Hugs & Kisses. The project showcased her evolving musical identity, blending pop sounds with emotional themes. Alongside her music, Jisoo has continued to expand her acting career with titles like Snowdrop, Newtopia, Boyfriend on Demand and Omniscient Reader: The Prophecy.
