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Aditya Chopra, who has built a reputation over the past 30 years as a producer with disruptive vision for large-scale Indian cinema, is all set to revisit
one of his most successful marketing strategies for War 2. According to reliable sources, Yash Raj Films will unveil only a short glimpse of the highly-anticipated dance face-off between Hrithik Roshan and Jr NTR, while reserving the full song exclusively for the big screen. Audiences will only get to experience the complete visual spectacle when they step into theatres for War 2, which releases on August 14. The teaser for the song is expected to drop later this week.
Hrithik Roshan and Jr NTR's dance showdown to light up screens
A source shares, “War 2 is the biggest tentpole film of India in 2025, and everything about it is hugely anticipated. Everyone’s eyes are on Hrithik and NTR’s dance number, and Aditya Chopra is well aware of this. He wants to keep building the hype and hunger for this song till the release, and not give the full song to people to watch it for free on their mobile phones. He wants to bring people into theatres to watch War 2, and experience the magic of seeing Hrithik Roshan & NTR dancing together on the big screen, just as it is supposed to be consumed.”ALSO READ: Hrithik Roshan Receives Jr NTR's BIG Warning Ahead Of War 2 Release: Ghungroo Toot Jaayenge Par...
Aditya Chopra’s theatrical-first marketing strategy
The source further adds, “This is classic Aditya Chopra strategy. He preserved the best song of Bunty Aur Babli, Kajra Re, prior to its release and people were blown seeing it in theatres. He locked up all the songs of Dhoom 3, and people were surprised seeing them in theatres, where the visuals of Kamli exploded. He knows he has gold with him in the Hrithik-NTR dance song, and he will not give it out just like that. He wants people to come to theatres to watch it, and then he wants people to keep coming back to theatres to enjoy it more and more because it will be unavailable on the internet. Aditya Chopra is playing the box office game with footfalls, and ticket sales for War 2 being top priority for him.”More about War 2
Directed by Ayan Mukerji, War 2 is the latest addition to the YRF Spy Universe and features Hrithik Roshan, Jr NTR, and Kiara Advani in lead roles. The film is slated for a grand theatrical release on August 14 in Hindi, Telugu, and Tamil.Do you find this article useful?
