Joseph Caroff AKA Joe, logo designer who played off with James Bond's iconic logo 007 unfortunately passed away on Sunday, at the age of 103. He was supposed
to celebrate his 104th birthday today (Monday) in hospice care at his home in Manhattan.
Joe Caroff passes away at 103
Man behind 007 iconic logo died on Sunday, at the age of 103. His iconic creations included James Bond‘s 007-gun logo, posters for West Side Story and A Hard Day’s Night and typography for Last Tango in Paris, Manhattan and Rollerball.
He was supposed to celebrate his 104th birthday today, in hospice care at his home in Manhattan, his sons, Peter and Michael Caroff, told The New York Times.
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More about Joseph Caroff
Joseph Caroff was born on Aug. 18, 1921, in Linden, New Jersey. He had four older sisters and a younger brother. His father, Julius, was a painter who “could make a plaster wall look like a wood wall, it wasn’t as if he just painted it, he rendered it,” he said.
He graduated in 1942 after majoring in advertising design, being elected class president for three straight years and serving as art editor on the school yearbook, Prattonia.
“I loved doing that work, primarily because it was an opportunity to read a book, to interpret it and then come up with a cover design that I felt best expressed what was in that book,” he said in the TCM documentary.
Caroff also designed the logo and title signature for Orion Pictures, several album covers for Decca Records and the logos for ABC’s Olympic coverage (with the network’s circular letters and five Olympic rings intertwined), ABC News and 20/20 (styled to resemble a pair of eyeglasses).
