What is the story about?
Ranbir Kapoor, Alia Bhatt and Vicky Kaushal’s Love & War is one of the most anticipated Bollywood films in the making. Directed by Sanjay Leela Bhansali,
the film has been generating considerable excitement ever since its announcement, thanks to its stellar cast and the filmmaker’s grand vision. While audiences are eagerly waiting to see the trio share the screen, the film has now made headlines for a major business development. Love & War has reportedly sealed a massive theatrical deal ahead of its release. The reported figure has further underlined the enormous expectations surrounding Bhansali’s upcoming period drama.
Love & War Theatrical Rights Sold For Rs 300 Crore
According to a report by Bollywood Hungama, the theatrical rights of Love & War have been sold for Rs 300 crore. The report states that Pen Marudhar has acquired the global theatrical rights to the film after a bidding war involving several prominent industry players. A source cited in the report said there was considerable interest in the deal and that Bhansali secured a strong value for the highly anticipated project.
The source further claimed that Pen Marudhar and the stakeholders of Love & War are confident about recovering the theatrical investment and turning a profit. The film brings together Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, with Ranbir reuniting with Sanjay Leela Bhansali two decades after Saawariya.
About Love & War
Sanjay Leela Bhansali’s Love & War has amplified anticipation with a striking set of character posters featuring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal. Each first look introduces a distinct retro aesthetic while offering glimpses into the contrasting personalities at the centre of the film’s period love story.
Ranbir Kapoor’s poster presents him as a rugged army officer behind the wheel of a vintage car, with a bloodied hand hinting at the danger surrounding his character. Alia Bhatt, meanwhile, embraces old-school glamour in a dazzling cabaret-inspired avatar, complete with a dramatic feathered headpiece. Her look brings a theatrical touch to the film’s visual world.
Vicky Kaushal’s posters reveal a more intense persona, with the actor sporting a scarred face, thick moustache and cigarette while holding a lighter. Another look offers a softer glimpse of his character, suggesting that there could be an emotional side beneath his tough exterior. Together, the posters establish Love & War as a visually elaborate period drama filled with romance, glamour and conflict.
Catch Love & War in cinemas on January 21, 2027.
