What is the story about?
It was truly a celebratory moment for the whole of India when the country registered its first ever win with Manipuri film - Boong. The film has been produced
by Farhan Akhar and Ritesh Sidhwani's Excel Entertainment along with Chalkboard Entertainment and Suitable Pictures, and the makers attended the prestigious ceremony at the Royal Alebert Hall in London on February 23. The win has sparked celebrations across the country, especially in Manipur, where the film’s success is being seen as a moment of immense pride. Dairy brand Amul has also joined the wave of celebrations, and has come up with a special topical to commemorate the film's achievement. The movie has registered a win in the Childrens and Family Film.
Amul congratulates Boong team with special topical
In a social media post shared by Amul on their official Instagram handle, they shared a post in which the lead of the film - a young child is seen in the centre with a slice of bread in his hand, exactly as he poses in the film's poster. Along with the poster they wrote, "Boongratulations." The text accompanyint the post read," Amul You BAFTA have it."
About Boong
Set in Manipur, Boong centres on a young boy determined to bring his family back together. Gugun Kipgen plays the title character, who is raised by his single mother Mandakini, portrayed by Bala Hijam Ningthoujam. Growing up without his father, Boong carries a quiet hope of finding him one day.
The story follows the boy as he sets out with his best friend on a journey to search for his missing father.
What makes Boong special?
Boong doesn't depend on celebrity endorsements. Rather, it is portrayed by a cast that seems authentic and convincing on screen. The performance of Gugun Kipgen, who portrays Boong, is notable because it seems natural and genuine. The character is easy to relate to because of his simplicity and innocence.Boong's close friend Raju Agarwal is portrayed by Angom Sanamatum; the two have a natural chemistry that warms the movie. Boong's mother Mandakini is portrayed by Bala Hijam, who exudes a subtle intensity in the part that conveys both strength and vulnerability without going overboard. Naturally, Vikram Kochhar plays Raju's father, Sudhir Agarwal, in the story.
Nemetia Ngangbam, Jenny Khurai, Modhubala Thoudam, and local actors Edhou and Hamom Sadananda are also featured in the movie, which enhances the realism of the scene.
Boong is essentially about actual people narrating a Manipuri tale in their native tongue, with subtitles to make it understandable to viewers outside of the area.
