What is the story about?
BTS comeback on March 20, 2026 is not just being seen as a moment in K-pop and global music, but even in terms of economic turnover for South Korea. Industry
sources are betting on the boy band, comprising of Jin, J-Hope, Suga, RM, Jimin, V and Jungkook, claiming that their return as a full group will shake up not only the country's music scene, but also the stock market. Reports claim that HYBE's stock price surged 9% during trading in the aftermath of BTS's comeback announcement on New Year's Day (January 1, 2026). It now predicts a 65-date world tour and projected sales of over 1.2 trillion KRW, leading to OT7's return on stage.
BTS comeback announcement shakes up stock market
After BIGHIT Music officially revealed the comeback date, the company's shares jumped, hinting that BTS is set to boost the shares of the label. Infact, as per reports, it is expected to impact South Korea's overall stock market. ARMYs cannot wait to have BTS bringing new music, after it was confirmed that their upcoming album will include 14 tracks and a mix of genres.
Korean insiders claim that BTS comeback is being seen as such an event that other groups and events in K-pop industry are carefully planning any song or album launch around March 20 to avoid a clash with BTS.
Seoul and New York promotional event launched
Months ahead of BTS' comeback, HYBE has kicked off a large-scale promotional event linking Seoul and New York, US. While a huge installation sporting the BTS logo was put up on the steps of the Sejong Center for the Performing Arts in Seoul, the Empire State Building in New York also lit up in purple lights.
While trade experts call BTS' return as "the hottest potato of 2026," it is touted to be the hottest music extravaganza of the year. Also, with BTS ushering in a new era post a social media cleanse and a new logo, fans expect a brand new narrative for the full group too.
