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Several Bollywood celebrities have approached courts in recent years to protect their personality rights. These include Salman Khan, Anil Kapoor, Jackie
Shroff, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Nagarjuna, Arijit Singh and Kumar Sanu. They have sought legal action against the unauthorised use of their names, pictures, voices and other personal attributes, including in AI-generated content. Actress Ananya Panday had also approached the court seeking protection of her personality rights. She claimed that several businesses were using her pictures and creating unauthorised AI-generated content to promote their products without her consent. She has now received relief from the Bombay High Court.
Bombay HC Orders Removal Of Objectionable Content Violating Ananya Panday's Privacy
According to Live Law India, the Bombay High Court has ordered the removal of objectionable content that violates actress Ananya Panday's right to privacy.
The Call Me Bae star had reportedly approached the court seeking protection of her personality rights, claiming that several products and businesses were using her photographs, along with AI-generated images and videos, without her permission.
Justice Madhav Jamdar, while issuing an ad-interim order, noted that the content appeared to violate Panday's rights to privacy, publicity and moral protection, along with her right to live with dignity.
Ananya has always been vocal about celebrities' right to privacy. In an earlier interview, she said, "I think humanity is very important. People often forget that the people you are covering are also humans. So, I think if you just have that in your head you have followed like basic levels of decency and humanity, it’s important to do that."
Kriti Sanon Given Interim Protection
Recently, the Delhi High Court gave actress Kriti Sanon partial interim protection against sexually explicit deepfake content, altered images, fake accounts impersonating her and AI chatbots posing as her. However, the court refused to grant a blanket restriction, noting that personality rights cannot be treated as one single legal claim.
In an order dated October 29, 2026, Justice Purushaindra Kumar Kaurav limited the protection to specific URLs and certain types of content. The court ordered online platforms to remove the listed links and directed authorities to block certain websites. It also barred other defendants from sharing fake or explicit content and asked platforms to submit user details and IP records within three weeks.
The court, however, clarified that the order does not restrict news reports, reviews, criticism, satire, parody or fan-created content.
