What's Happening?
Preetam Sen, Senior Vice President at Excel Sports Management, has been named in the 2026 Forty Under 40 list for his significant contributions to the sports business industry. Sen, a Boston native, has built a successful career by transforming sports properties
into commercial successes. His journey began with Sporting Kansas City, where he excelled in ticket sales and played a key role in the club's rebranding. He later moved to Brooklyn Sports & Entertainment, managing a $30 million premium suites budget and securing major sponsorships. Sen's career further expanded globally as he joined City Football Group, overseeing partnership sales for Manchester City and New York City FC. Since joining Excel Sports Management in 2019, Sen has been instrumental in the agency's international expansion, leading major projects and securing high-profile deals.
Why It's Important?
Preetam Sen's recognition highlights the growing importance of strategic management and international expansion in the sports industry. His work at Excel Sports Management underscores the value of innovative sales strategies and global partnerships in enhancing the commercial viability of sports properties. Sen's achievements reflect broader trends in the sports business, where cross-market sales and multiclub ecosystems are becoming increasingly significant. His ability to navigate these complex environments and secure lucrative deals positions Excel Sports Management as a key player in the global sports market. This recognition not only celebrates Sen's individual accomplishments but also emphasizes the evolving dynamics of sports management.
