What's Happening?
Kora HR, a Bridgend-based HR consultancy formerly known as Highfield HR, has more than doubled its turnover in three years following a major rebrand. Co-founded by directors Jayne Symons and Leanne Yau, the company has expanded from a three-person team
to a consultancy of eight specialists. Supported by the Business Wales Accelerated Growth Programme, Kora HR now assists around 150 businesses monthly, covering approximately 6,500 employees across various sectors. The rebrand reflects the company's evolution from a traditional HR service to a commercially focused consultancy offering subscription-based support packages. Kora HR is forecasting further growth, aiming to double its turnover again by April 2028.
Why It's Important?
Kora HR's significant growth and rebranding highlight the increasing demand for flexible and accessible HR solutions, particularly for small and medium-sized enterprises (SMEs). The company's success underscores the importance of strategic planning and brand development in achieving business expansion. By offering subscription-based services, Kora HR provides a model for other HR consultancies aiming to adapt to changing market needs. The support from the Business Wales Accelerated Growth Programme illustrates the role of government-backed initiatives in fostering business growth and innovation. This case serves as an example of how businesses can thrive by aligning their services with client needs and market trends.
