What's Happening?
Promise AI, an AI firm backed by Peter Chernin and Google, is developing a new psychological horror film titled 'Touch Grass.' Directed by Dave Clark, the film is based on the 'dead internet theory,' which suggests the internet is dominated by bots and AI-generated
content. The film follows a young woman who discovers a hidden world beneath the internet, uncovering a terrifying secret about AI personalities. The project combines live-action and generative AI, aiming to explore contemporary fears about technology.
Why It's Important?
The development of 'Touch Grass' highlights the growing intersection of AI and entertainment, reflecting societal concerns about the influence of technology. As AI becomes more integrated into daily life, films like this explore the potential consequences and ethical dilemmas associated with digital identities and artificial intelligence. The project also demonstrates the film industry's interest in innovative storytelling techniques, using AI to enhance traditional filmmaking methods.
