What's Happening?
DIRECTV FOR BUSINESS has entered into a multi-year agreement with EverPass Media to distribute NFL Sunday Ticket to commercial establishments across the United States. This partnership designates DIRECTV FOR BUSINESS as the Preferred National Distributor
for EverPass products, including NFL Sunday Ticket and NFL RedZone. The agreement allows bars, restaurants, hotels, and other venues to access out-of-market Sunday afternoon NFL games via satellite and streaming platforms, supported by professional installation and customer service.
Why It's Important?
This agreement is crucial for commercial venues that rely on sports content to attract and retain customers. By providing access to NFL Sunday Ticket, DIRECTV FOR BUSINESS enhances its offerings, allowing businesses to deliver premium sports content to patrons. This could lead to increased foot traffic and revenue for establishments that capitalize on live sports events. The partnership also strengthens DIRECTV's position as a leading provider of commercial sports programming, offering a comprehensive portfolio that includes other major sports leagues.
What's Next?
Businesses can renew or subscribe to NFL Sunday Ticket through DIRECTV FOR BUSINESS starting immediately. Existing subscribers will automatically renew for the upcoming season. The agreement is expected to expand access to live sports content, providing venues with more flexibility in how they receive and display these events. This could lead to further collaborations between DIRECTV and other sports content providers, enhancing the variety and quality of programming available to commercial customers.
